Predictable revenue
Turn high-frequency purchases into a base you can plan around — less reliance on paid acquisition every month.
Subscription commerce
Subscriptions that compound — not bolt on
The best DTC brands use subscriptions to build habits and keep customers close. We design, build, and grow subscription programs on Shopify — from first offer to churn recovery.
Skio
Stay
Bold
OG
Subscription assessment
Launching, migrating, or leaking renewals?
Current subscription app
Where do renewals run today?
Active subscribers
Roughly how many active subscriptions do you have?
What are you trying to do?
Pick the outcome that matters most right now.
What needs to move or build?
Select everything that matters for continuity and growth.
Where retention stalls
What is costing renewals or lifetime value today?
Preliminary complexity
Your subscription overview
A preliminary read based on your answers — not a verified technical assessment.
Why subscriptions
A relationship that compounds.
Subscriptions aren’t just a revenue model — they’re how brands build habits, deepen loyalty, and keep customers close. Done well, they change unit economics.
Higher LTV
Each customer is worth more when renewals, replenishment, and upsells are designed into the journey.
Deeper relationship
Ongoing contact informs product, retention campaigns, and support — single transactions can’t match that loop.
Built, not bolted on
The brands getting most from subscriptions design the storefront, portal, and lifecycle around them from the start.
Why retention stalls
You’re spending to acquire customers you’re about to lose.
When retention stalls, it’s almost always one of these leaks. Select a pressure point to see what unlocks.
Growth & retention strategy
Three levers decide customer lifetime value.
Retention isn’t one tactic — it’s a system. We work the inputs that actually move LTV.
Input 01 · Grow the base
Convert & reactivate
Turn one-time buyers into subscribers, and win back the ones who lapsed — so the base compounds instead of churning flat.
Input 02 · Shrink the loss
Cut voluntary & involuntary churn
Save flows, portal UX, and failed-payment recovery so you stop losing customers you already paid to acquire.
Input 03 · Grow the value
Lift AOV & replenishment
Bundles, swaps, prepaid, and lifecycle timing built around how customers actually buy over time.
What we do
Design. Build. Grow.
From first subscription launch through complex migrations and ongoing retention — measurable, subscriber-first work.
01
Design the model
Subscribe-and-save, build-a-box, memberships, or prepaid — mapped to your product and how customers want to shop.
02
Build on Shopify
PDP widgets, selling plans, portals, and app setup on Recharge, Skio, Loop, and peers — including custom API when needed.
03
Migrate without disruption
Move apps with payment continuity, theme parity, Klaviyo rewiring, and monitored go-live — not CSV-only handoff.
04
Grow retention
Churn saves, dunning, subscribe conversion, and lifecycle flows that lift LTV after the stack is live.
Subscription models
Pick the mechanic that fits the product
Some products need simple subscribe-and-save. Others need structured plans, boxes, or memberships. We map the model, then build it properly.
High-frequency SKUs
Subscribe & save
Clear cadence and discount on the PDP. Best when replenishment is obvious and customers want a set-and-forget routine.
Food, drink, wellness
Build-a-box / bundle
Customers curate within your rules — min spend, item count, category limits. Higher AOV, stronger retention, more personal.
Complex & custom
Memberships & plans
Tiered access, SKU swaps, rental plans, and API-led portals when productized apps need a custom layer.
Talk to THAILSWays of working
An extension of your in-house team.
Strategic focus and tactical delivery — scoped as a project or an ongoing growth retainer.
Project
Launch, migrate, or rebuild
Defined scope with discovery, build, validation, and go-live — ideal when you need a clear outcome.
- Subscription app launch or migration
- Portal & PDP rebuild
- CRO / retention audit with prioritized fixes
Retainer
Growth & retention ongoing
Improve conversion, AOV, purchase frequency, and churn — the work that compounds after launch.
- Cancel-save & dunning optimization
- Lifecycle & Klaviyo subscription flows
- Offer tests, swaps, and portal iteration
Engagement shapes
Where brands usually start
First program
Launch kit
Offer design, PDP conversion, selling plans, and portal defaults — ready before you advertise subscribe.
Switching apps
App migration
Recharge, Skio, Loop, Stay, Bold, and peers — with payment continuity and lifecycle rewiring.
Leaking LTV
Retention rebuild
Churn saves, dunning, segmentation, and portal UX when cancels outpace acquisition.
How we deliver
From audit to compounding renewals.
01
Audit
Offer, portal, churn, and lifecycle gaps.
02
Model
Map the right subscription mechanic.
03
Build
App, theme widgets, and portal UX.
04
Migrate
Test import, approval, cutover.
05
Validate
Monitor billing health and leaks.
06
Grow
Retention levers after launch.
Why THAILS
Subscription work needs storefront and retention depth.
As a Shopify Plus Partner, THAILS builds the commerce layer and the retention mechanics around it — so subscriptions sit inside the operation, not beside it.
- Shopify Plus Partner Themes, checkout, and Plus capabilities shaped around subscribe conversion.
- Full-stack subscriptions Apps, portals, migrations, and lifecycle — not install-only.
- Retention discipline Churn, dunning, and LTV treated as core delivery after go-live.
FAQ
Subscription questions, answered.
Why add subscriptions to a Shopify store?
The brands getting most from subscriptions aren’t treating them as a bolt-on — they’re building around them. Done well, subscriptions create predictable revenue, raise LTV, and deepen the customer relationship in ways single transactions can’t.
Can you sell on subscription via a build-a-box?
Yes — and for food, drink, and wellness especially, build-a-box often outperforms product-level subscribe-and-save. Customers curate within your parameters; you get higher AOV and stronger retention.
How do you reduce subscription churn?
Churn is almost always upstream: wrong fit, clunky portal, missing save flows, or failed payments. Flexible options (skip, pause, swap), smart cancellation flows, dunning, and consistent lifecycle messaging fix more than a single discount ever will.
What metrics should I track?
MRR, churn rate, subscriber LTV, AOV, and retention rate. Also cancellation reasons, pause-to-cancel conversion, and cohort behaviour — the numbers that show where the model leaks.
Do you only work with one subscription app?
No. We implement and migrate across Recharge, Skio, Loop, Stay, Bold, Ordergroove, and custom stacks — then wire Klaviyo and the storefront so the full system holds.
Make subscriptions stick
Build or grow subscriptions with THAILS.
Book a short call — we’ll map launch, migration, or retention around your subscriber base and the leaks that matter most.
Shopify Plus Partner
Amsterdam · New York