Analysis & insights
Find opportunities in data, behaviour and feedback.
CRO & growth
Turn more visitors into buyers.
Ongoing conversion work for Shopify — find the leaks, ship the fixes, and keep testing until the same traffic earns more.
Our CRO process
Unlock revenue by removing friction — then proving what works.
We don't redesign on vibes. We audit the journey, ship prioritized changes, and run experiments until the numbers move.
01
Audit & analysis
Uncover where users drop off — product discovery, PDP clarity, mobile friction, checkout leaks — and map opportunities against your goals.
02
Implement & test
Ship the highest-leverage fixes, then A/B test the rest. Heatmaps, sessions and funnel data decide what stays — not opinions in a Slack thread.
03
Continuous improvement
Over 6 months we compound wins: conversion, AOV, retention and subscription flows — refined until the store keeps earning more from the same traffic.
How we start
Start converting — or diagnose first.
Start here
Ongoing CRO
Ship the highest-leverage fixes, test what moves revenue, and keep refining until the store compounds.
Talk about CROOr diagnose first
UX audit
We find exactly where shoppers hesitate, stall and leave — then hand you every fix already designed in Figma.
See the auditMore traffic won't fix a leaky funnel.
Most brands pour budget into acquisition while the store quietly drops buyers at every step. CRO makes the traffic you already have work harder.
Symptom
"We keep buying traffic. Conversion barely moves."
Ads scale spend. The site still leaks. Until the journey converts, every new session costs more than it should.
Symptom
"We're guessing what to change next"
Opinions ship. Data doesn't. Without hypotheses, tests and clear winners, improvements stall or fight each other.
Symptom
"AOV is stuck and carts keep getting abandoned"
Friction in product pages, trust signals and checkout compounds. Upsells don't land when the core path is broken.
Inside the program
Plan a call about conversionThe leaks, the tests, and the lift — on the pages that sell.
Funnel, product pages, cart, experiments, A/B tests and designed fixes. You leave converting more of the traffic you already have.
Where shoppers drop off
Homepage to purchase, with the highest-drop steps named. Not a heatmap dump — the pages costing the sale.
The pages that close the sale
Layout, pricing, proof and add-to-cart — tested against how people actually buy, not how the team wishes they would.
Close the gap between intent and order
Upsells, subscribe & save, and checkout trust — so carts become orders, and orders get larger, instead of abandoned tabs.
Heatmaps, sessions, the scoreboard
Watch real journeys stall, then let funnel data decide the next bet — not opinions in a Slack thread.
Before and after, on the pages that matter
Marked-up product pages and the journey around them. Your team — or ours — can ship without guessing.
Two versions. One winner.
Structured tests on product, landing and cart — so a change earns its place before it goes permanent.
What we optimize
The pages and moments that decide whether someone buys.
Product, landing, checkout and navigation — tuned against real sessions, not opinions.
Product pages
Layouts, pricing and proof — tested against how people buy.
Urgency, hierarchy and trust where shoppers hesitate — not decoration for the sake of it.
Landing pages
Headlines, imagery and CTAs until paid traffic converts.
Message match from ad to page — so the click you paid for doesn't bounce on arrival.
Checkout & purchase flow
Fewer surprises — so carts become orders.
Express options, trust at decision points, shipping and returns clarity before the form fight.
Navigation & CTAs
Menus and buttons where people actually look — and act.
Primary vs secondary hierarchy, sticky mobile actions, collection and search paths that convert.
How we decide
We don't guess — we test.
Real user behavior decides what ships. Experiments, heatmaps and session evidence keep the roadmap honest.
Calculate your growth potential
A small lift in conversion can rewrite the year.
Plug in your numbers. See what one successful improvement could add — on the same traffic, without spending more on ads.
Your numbers
Dial in your baseline
1%
$120
150k
If conversion improves by
Potential upside
Extra annual revenue
+$180,000
Today
$2.16M
After 3% lift
$2.22M
New conversion rate: 1.03%. Illustrative only — not a guarantee of results.
What you get
A growth engine — not a one-off redesign
Prioritized fixes, live experiments and a clear view of what's moving conversion, AOV and retention.
- Higher conversion rate
- More browsers become buyers by removing friction and testing what actually persuades
- Higher average order value
- Bundles, upsells and offer framing that land because the core path already works
- Less cart abandonment
- Checkout and trust improvements that close the gap between intent and purchase
- Stronger retention loops
- Subscription and repeat-purchase flows so revenue doesn't reset every month
Outcome
Outcome
Outcome
Outcome
How it works
From first findings to a compounding test cadence.
-
01Week 1
Kickoff & baseline
Goals, analytics access and known leaks. We establish conversion, AOV and funnel baselines so every test has a scoreboard.
-
02Weeks 1–2
Audit & opportunity map
Journey review plus data: where money leaks, what to fix now, and which hypotheses are worth testing first.
-
03Weeks 2–6
Ship, test, measure
Quick wins go live. Bigger bets run as experiments. Winners stay; losers teach the next round.
-
04Ongoing
Continuous growth loop
A monthly or quarterly cadence of tests and refinements — so conversion keeps climbing instead of plateauing after one project.
Good questions
What merchants ask before starting CRO.
Improving the store's experience and structure so a higher percentage of visitors purchase — through research, design, development and testing, not guesswork.
A UX audit diagnoses and designs the fixes. CRO implements, tests and iterates — often as an ongoing program — so you keep compounding wins after the first roadmap.
Often yes — new components, faster pages, clearer product displays and experiment variants. Strategy without shipping doesn't move conversion.
UX review, analytics, heatmaps and user flows — prioritized by revenue impact and effort, so we start where the leak is largest.
Yes. Bundling, tiered pricing, cart upsells and recommendations sit inside the same growth program once the core path converts cleanly.
It's ongoing. We typically run iterative improvements monthly or quarterly depending on traffic, seasonality and how aggressive you want the test cadence.
Our legacy
Trusted by leading brands and ambitious start-ups.
- Years on Shopify
- 7+
- Projects delivered
- 500+
- Brands grown
- 200+
- Focus on Shopify
- 100%
Shopify Plus Partner
Shopify Plus PartnerThe team
Shopify experts, not account managers.
A senior team of Shopify strategists, designers and developers working together to solve complex ecommerce challenges.
- 7+ years
- Shopify only — not a generalist agency
- Shopify Plus
- Partner, with the hard stuff as day job
- International
- Remote-by-choice team since 2016
- One focus
- Creating better Shopify experiences
Talk about CRO
André de Freitas
Let’s talk about converting more of your traffic.
Send the live store URL, your traffic, and where conversion is stuck. We’ll reply within one working day — with whether ongoing CRO is the right next step, or if a rebuild is smarter.
CRO review
Request received
We’ll look at the store and reply within one working day.
If something is urgent — peak week, launch, paid spend burning — say so in a follow-up and we’ll move faster.