The Everset

We approached this as a migration and infrastructure project — moving Everset off a fragmented stack onto a unified, scalable foundation, while keeping their rental-specific subscription logic intact throughout.

Everset’s business model added meaningful complexity from the start. In a rental setup, each rental duration is a product variation, and items are often rented together across a fixed time period. This isn’t how most subscription businesses are structured on Shopify, and getting it wrong means broken flows at checkout or in the customer portal. Our prior experience with rental businesses meant we understood these constraints without needing to rediscover them mid-project.

Recharge to Shopify Checkout Migration

We transitioned Everset’s checkout from Recharge’s standalone flow to Shopify’s native checkout. This required rebuilding subscription features directly within the Shopify theme, updating subscription plans to support variant-based rental configurations, and refactoring legacy Recharge API calls that were no longer compatible. The custom customer portal — which managed active rentals, billing, and plan changes — was preserved and rebuilt to function correctly within the new checkout architecture.

Variant-Based Rental Architecture

Rental duration is handled as product variants in Shopify, with each month-period as a selectable option. This approach keeps the subscription logic manageable within Recharge while making the purchase flow coherent for customers choosing rental terms. Bundled rentals — where multiple items are rented together across the same period — required additional configuration to ensure the correct variant pairings were enforced at checkout.

Airtable & Intercom Data Sync

We built an automated sync between Shopify and Airtable to keep customer and order records updated in real time, replacing the manual data exports the ops team had been relying on. For Intercom, we implemented a Zapier workflow to resolve the data flow issues that were feeding the support team incomplete customer records — ensuring support agents had accurate subscription and order status on every interaction.

Front-End Optimization & UX Fixes

We addressed a series of front-end issues that were creating friction in the customer journey: mobile layout fixes on the benefits block, collection page navigation spacing, broken prev/next buttons on product sliders, and missing visual cues for horizontal scroll content. We also reduced unnecessary header spacing to give more screen real estate to products, and applied brand color to product titles to improve visual hierarchy between title and price.