Shopify Plus Partner
Symptom
"People don't add to cart, conversion is very low"
You're fine-tweaking banners and running promos. The number doesn't move — because the site's UX is a silent leak nobody's looked at.
Services / Improve what’s live / Store audit
Find what’s leaking. Leave with a plan you can ship.
We audit the live store — speed, navigation, email, tracking — and leave you a sequenced roadmap.
Shopify Plus Partner
The complete store audit
Six layers. One roadmap.
Load times, navigation, conversion, email, tracking — we look at the store the way a shopper and a merchant both experience it, then tell you what to fix first.
Traffic is coming. Sales aren't following.
The symptoms are different. The cause is almost always the store — a journey that quietly loses customers at every step.
Symptom
"Conversions dropped suddenly and I can't find the cause"
High cart abandonment usually isn't a pricing problem. It's a UX issue — clarity or checkout flow problem — and it's traceable, measurable.
Symptom
"Mobile is most of our traffic but a fraction of our revenue"
A desktop-first store quietly punishes 70% of your visitors. The gap between mobile traffic and mobile revenue is where money leaks.
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UX Store Audit
Gooseberry
The theme was quietly choking mobile. We tore through the codebase, mapped every speed and UX leak, then ranked what to ship first — capture and load time moved next.
- 18
- Findings logged
- 6
- Apps removed
- 9
- Quick wins first
- 2×
- Faster after fixes
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UX Store Audit
Cookery
Traffic was fine. The journey wasn’t. Before a line of code, we mapped friction from discovery to checkout — then handed a sequenced roadmap the team could actually ship.
- 24
- Friction points
- 5
- Apps removed
- 7
- PDP fixes scoped
- 1
- Prioritised roadmap
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UX Store Audit
NMN BIO
One hero SKU was eating the catalogue. Subscriptions reset on variant change. Tapcart and cart recovery were leaking silently. We mapped all of it — then rebuilt discovery first.
- 31
- Findings across stack
- 7
- Apps removed
- 3
- Broken buy paths
- 1
- Subscription bug closed
Who it’s for
A live Shopify store — and a team ready to act on what we find.
Store owners
The store is live. Conversion isn’t following.
You’re already on Shopify and you want the customer journey to convert harder — more buyers, higher AOV, fewer people bouncing after the ads you already paid for. The audit shows where to start.
Ecommerce teams
You inherited a store — or you’re about to invest in one.
New to the brand, deciding rebuild vs. fix, or benchmarking before a bigger bet. We score current performance, name the leaks, and give you a roadmap you can take to the board or the build team.
Inside the audit
Request an auditInsights, quick wins, and the path for growth.
Where people drop off, what the experience is costing you, the highest-impact opportunities, and a clear roadmap for what comes next.
1. Find the leaks
Where shoppers drop off
Homepage to purchase, with the highest-drop steps named. Not a heatmap dump — the pages costing the sale.
- Funnel leaks
- Step-by-step conversion drops
- Traffic quality
- Where the best buyers come from
2. Experience insights
The pages that close the sale
Layout, pricing, proof and add-to-cart — read against how people actually buy. We surface the friction and the opportunities worth acting on.
- Before & After
- Clear visual recommendations
- Friction points
- What stops them from buying
3. Tech & performance
Performance and tech stack
Site speed, Core Web Vitals, and technical friction. We show what’s weighing the store down and where the quickest gains sit.
- App bloat
- What to keep, review, or remove
- Load times
- Real-world speed bottlenecks
4. The Roadmap
Priorities and the plan
Quick wins first, then the sequenced path for growth — so the team isn’t guessing what to do next.
- Impact vs Effort
- The matrix for quick wins
- Roadmap
- Sequenced actions to take
5. The Handover
Presentation & QA
We don't just send a PDF. We sit down with your team to present the findings, answer questions, and make sure developers know exactly what to build.
- Team meeting
- 1-hour walkthrough of the roadmap
- QA & Handoff
- Clear instructions for your developers
Crafted and presented by the experts who ran it
André, Mariya, and Paulo will walk you through the strategy and answer your team's questions.
How it works
From a call to a plan.
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01
We start with you
One call about what the store should be doing, and where it already feels wrong. That shapes everything after.
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02
We go through the live store
Two weeks on the real site. We separate what’s costing sales from what only looks like a problem, and write it up.
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03
We present it to the team
An hour together. The roadmap, in order — then questions, and what to QA before anyone builds.
Good questions
What merchants ask before they audit their store.
Both. We review the shopper journey — hesitate, stall, leave — plus Shopify tech, purchase path, analytics, email/SMS and tracking. One audit, one sequenced roadmap for the live store.
Yes. The tech review is Shopify and Shopify Plus. If you’re on another platform and thinking about a move, talk to us about migration instead — then audit once you’re live.
One kickoff call and read-only access to the store, analytics and Klaviyo if you have it. Everything else is on us.
Your team or us. The roadmap is written to be handed off — but most merchants ask us to build the top items.
If the brand is right and the leaks are specific, an audit plus targeted fixes usually beats a full rebuild. If the theme, IA and conversion path are all past saving, we’ll say so on the intro call — we won’t sell you an audit you don’t need.
A fixed price agreed upfront — no hourly surprises. Kickoff to walkthrough is typically two weeks. Book the intro call and we’ll tell you honestly whether the audit is worth it for your store.
Our legacy
The fixes pay for the audit — usually fast.
- Online revenue, Cookery
- +70%
- Shopify projects
- 500+
- Years on Shopify
- 9+
- Clutch · 5.0 Shopify
- 4.9/5
Shopify Plus Partner
The team
Shopify experts, not account managers.
A senior team of Shopify strategists, designers and developers working together to solve complex ecommerce challenges.
- 7+ years
- Shopify only — not a generalist agency
- Shopify Plus
- Partner, with the hard stuff as day job
- International
- Remote-by-choice team since 2016
- One focus
- Creating better Shopify experiences
Request an audit
André de Freitas
Find out what the store is leaving on the table.
Send the live store URL and where you suspect the leaks. We’ll reply within one working day — with whether the audit is worth it, or if a rebuild is smarter.
Audit enquiry
Request received
We’ll look at the store and reply within one working day.
If something is urgent — peak week, launch, paid spend burning — say so in a follow-up and we’ll move faster.