Shopify Plus Partner
Redesign your store
For brands whose business, product or identity has moved beyond their current storefront. We rethink the experience from the ground up — journeys, UX, visual design and Shopify implementation.
Shopify design & development
Shopify stores built around your business.
From UX and visual design to custom development, integrations and ongoing evolution.
Shopify Plus Partner
What we do
Your store can change without starting from zero.
From complete redesigns to focused improvements and custom functionality, we shape the approach around what your store actually needs.
Improve your existing store
For stores that don’t need to start again, but have clear opportunities to perform better. We improve navigation, product pages, mobile UX, conversion, performance and content flexibility inside your current setup.
Build what your business needs
For requirements that don’t fit a theme or off-the-shelf app. We design and develop custom functionality around how you actually operate — subscriptions, bundles, B2B, integrations and complex product experiences.
What you get
A store your customers can buy from — and your team can run.
Whether we redesign, improve or build something custom, the outcome is the same: a Shopify experience that works for shoppers, merchant teams and the business behind them.
Featured work
From a restrictive theme to a high-performing store.
Gooseberry needed more than a visual refresh. We rebuilt a rigid storefront into a flexible, conversion-focused Shopify experience — one the team could actually grow with.
- +67%
- Conversion rate
- 2.3×
- Faster page speed
- +40%
- Mobile revenue
“Thails didn’t just redesign our store — they gave us a platform for the next chapter of our brand.”
Capabilities
Let’s discuss your needsMore than a theme.
We solve complex Shopify challenges for growing brands.
Storefront
Design systems
UX, UI and brand systems, designed in Figma first.
Custom Shopify themes
Online Store 2.0 themes the merchant team can actually run.
Custom commerce logic
Bundles, subscriptions, product builders and complex pricing.
Checkout & systems
Shopify Functions
Discounts, delivery and payment customisation at checkout.
Checkout & accounts
Checkout and customer account extensions, without app bloat.
Integrations & automation
ERP, PIM, CRM, fulfilment and custom APIs, wired together.
Every channel
B2B
Company accounts, net terms, catalogues and wholesale storefronts.
International commerce
Shopify Markets, localised pricing and multi-currency checkout from one catalogue.
Shopify POS
Pop-ups to multi-location retail, wired to the same catalogue and inventory.
Move & grow
Migrate to Shopify
WooCommerce, Magento and Salesforce — moved without losing data, SEO or sales.
Performance & scalability
SEO, Core Web Vitals and builds that stay fast as the store grows.
Conversion & AOV
Find the leaks, test the fixes, and lift conversion and average order value.
Selected Shopify work
Why Thails
A different kind of Shopify partner.
We’re a small, senior team of designers, developers and strategic thinkers. No hand-offs, no bloat — just direct collaboration and a genuine investment in your success.
- Designers who understand Shopify.
- We design for what’s possible, not just what looks good.
- Developers who care about UX.
- Our builds preserve the thinking behind the design.
- We challenge the brief.
- If there’s a better way, we’ll tell you.
- We’re still here after launch.
- Ongoing support and evolution, not just a handover.
Our process
You approve it. Then we build it.
See the full processA clear, collaborative process from first call to launch.
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01
Discovery call
Understand your goals and challenges.
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02
Scope & fixed quote
A clear plan and cost before we start.
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03
Design
We design in Figma first. You approve.
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04
Build & QA
Pixel-perfect development and rigorous testing.
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05
Launch & support
We launch, monitor and support your store.
Good questions
What brands ask before a build.
Custom feature builds and integrations typically ship in 2 to 4 weeks. Complete store design & builds run 6 to 10 weeks depending on catalog size, custom logic, and migration requirements. You’ll get a firm timeline and milestone schedule in your scope before we start.
That’s exactly what our discovery call is for. We review your current storefront, conversion bottlenecks, and technical goals together. Whether you need a full store build or specific custom features added to your existing theme, we provide an honest assessment and clear scope before you commit to anything.
Yes. Our Core Framework’s CMS and our training and documentation mean your team handles content, products and layout changes without needing a developer.
We’re available for Shopify Ongoing Support — maintenance, performance monitoring and improvements — and we proactively suggest optimizations as you grow.
You get a detailed scope with features, timeline and cost before we start — fixed-fee or phased. You’re never caught off guard mid-project.
Discovery is where we lock scope, surface challenges early and prevent costly changes later — so we don’t skip it. It’s a small upfront investment that keeps the whole project on time and on budget.
Talk to the founder
André de Freitas
Let’s talk about your project.
We’ll map the work, the likely scope, and whether we’re the right team. If we’re not, we’ll say so.
★ 4.9 Clutch
Shopify Plus Partner
200+ brands grown
Book a call
Pick a day
Pick a time (CET)
You’ll talk directly with our founder — not a sales rep.
Our legacy
Trusted by leading brands and ambitious start-ups.
- Years on Shopify
- 7+
- Projects delivered
- 500+
- Brands grown
- 200+
- Focus on Shopify
- 100%
Shopify Plus Partner