Design
Design validated
- Figma reviewed
- Design system ready
- Responsive checked
We set up theme, catalog, payments, shipping, apps and training — then hand you the keys. Your first store, ready to sell on day one.
Who this is for
Not a redesign of a live theme. Not a cleanup of a DIY setup. A first store — from a blank Shopify account to a shop that can take a real order.
First brand, first store
The product is ready. Shopify isn’t. We set up the storefront, catalog, payments and training so the first shoppers can buy — not bounce off a half-built shop.
Retail, wholesale, pop-up
You have a brand, products and customers — you need the ecommerce layer. Catalog, checkout and markets set up around how you already sell, including duties and taxes for the countries you’re entering.
TikTok, Amazon, Instagram
Social and marketplaces got you started. An owned Shopify store lets you keep the customer, the brand and the margin — and still sell on every channel from one catalog.
What’s in a first-store launch
Not a half-configured theme and a hope. Scope is fixed before we start so launch day has no surprises — and your team can run the shop without us.
Comes with Shopify
A new store doesn’t start from zero on the hard parts. Shopify ships the checkout, the servers, and the security. We set up everything around them so the first order actually goes through.
Every Shopify store comes with the world’s best-converting checkout, built right in.
Globally distributed servers and speed-optimized storefronts won’t leave your visitors hanging.
All Shopify stores are PCI compliant and SSL certified, so your business and customer data stay protected.
Featured case study
The Sip Order
We launched The Sip Order as a new storefront: catalog, checkout, shipping and subscriptions set up so 5+ drink brands could sell from one shop — three languages, eight countries, and a store the team could run from day one.
Already have a store?
Live on Shopify
Improve, extend, or rebuild a live theme. That’s a different engagement than launching from zero.
Design or rebuildAnother platform
Catalog, customers, SEO and subscriptions carried over — without losing sales on the way.
Explore migrationCustom look
Premium theme customization or a fully custom build — when the look itself is the project, not just the launch.
Explore theme designHow a new store gets launched
Native Shopify, the right apps, or custom work — decided before development starts, so you don’t pay to find out later.
We start with your goals, customers, catalog and markets — and the features the store actually needs. Stakeholders leave aligned on scope, timeline and budget before anything is built.
You get: A clear launch plan and a fixed price.
We work out what Shopify can handle natively, which apps make sense, and where custom development is needed — so you don’t pay to find out later.
You get: A stack decision you can stand behind.
We turn the agreed solution into the storefront: on-brand theme, catalog, payments, shipping, tax, apps and any custom features — built on a development store, never a half-live shop.
You get: A working store on a preview link to test yourself.
Checkout, forms, mobile, speed and analytics get real-device QA. Then we go live, train your team on products, content and orders, and stay close through the first weeks.
You get: A tested store, live — plus the training to own it.
Good questions
No. This engagement is for a new Shopify store — first brand, first owned shop, or a fresh storefront that doesn’t exist yet. If you’re already live, design or rebuild is the right path. If you’re on another platform, start with migration.
No. Many clients come to us before they’ve opened Shopify. We’ll help you pick the right plan and build on a development store so you aren’t paying for a live shop while we set it up.
Most first-store launches land in about four to eight weeks, depending on catalog size, markets and how much brand customization you need. You get a fixed timeline in the launch plan before we start.
Most new stores start on a premium Shopify 2.0 theme customized to your brand — faster and more cost-effective without looking like a template. If you need full creative control or complex flows, we path into a custom build. The first call is where we recommend honestly which fits.
Yes — that’s a core part of a first-store engagement. We train your team on products, content, orders and day-to-day Shopify so you’re not dependent on us for every change.
Store setup is the full first-store foundation: theme, catalog, checkout, apps, training and go-live. Theme design goes deeper on custom look and complex builds when the storefront itself is the main project. Many first stores start with setup; some go straight to a custom theme path.
A fixed price based on the discovery — agreed before the build starts, with no hourly surprises.
We stay close through the first weeks — monitoring orders, fixing drift, and answering the questions that only show up once real customers arrive. Shopify Ongoing Support is available if you want a longer partnership.
Absolutely. Most new stores should. Launch with a focused assortment, then expand. We structure collections and product templates so adding SKUs later is straightforward — not a rebuild.
A few focused sessions in discovery, reviews at each milestone, and training near launch. Everything else — build, configuration, testing — happens on our side so you can keep building the brand.
Discovery is how we get a complete picture of the business and what needs to be built — so the scope and timeline are real, not guessed. Skipping it is how projects miss expectations later. The first call is short; the written plan is what keeps the build on track.
Yes. We set up and configure the apps a first store actually needs — inventory, analytics, email, fulfillment — and we’ll build a custom integration when a unique workflow demands it. We don’t install an app for every problem; native Shopify comes first.
We follow Shopify SEO best practices in the build — URL structure, metadata, schema markup — so the store is set up to rank. Ongoing SEO strategy is a different engagement; we can connect you with a partner if you need that after launch.
Our legacy
The team
A senior team of Shopify strategists, designers and developers — the same people who set up new shops also fix the ones that outgrow day one.
Talk to the founder
André de Freitas
Tell us where you’re starting — first brand, going DTC, leaving marketplaces, or opening a new market storefront — and we’ll tell you if this is the right engagement.
Pick a day
Pick a time (CET)
You'll talk directly with our founder — not a sales rep.