Services / Stay supported / Keep subscribers
Subscription UX, self-serve portals and churn-save flows for Shopify — so more shoppers subscribe, more stay, and your team stops fighting cancellations one ticket at a time.
Most subscription brands pour budget into the first order — then watch churn erase the LTV they were counting on. Retention is a product problem, not a support queue.
Symptom
"People buy once. Almost nobody subscribes."
Subscribe options are buried, confusing or feel like a trap. Without clear value and flexible terms, one-time wins the click.
Symptom
"Cancel is the only option they can find"
No pause, skip, swap or delay. When life gets busy, customers cancel — and your team burns hours on tickets you could have prevented.
Symptom
"Churn keeps climbing and we don't know why"
Failed payments, forgotten boxes, weak save offers and silent drop-offs. Without a retention system, every month restarts at zero.
How we improve retention
We don't bolt on another subscription app and hope. We fix the moments that decide whether someone subscribes, stays and recovers — inside Shopify.
Pillar 01
Clear offers, pricing and product-page UX so more buyers choose subscribe — without feeling locked in.
Best for: Brands with traffic but weak subscribe take-rate.
Explore this pillarPillar 02
Portals where customers skip, pause, swap and manage — so frustration becomes flexibility instead of a cancel click.
Best for: Brands drowning in subscription support tickets.
Explore this pillarPillar 03
Failed-payment recovery, cancel flows and win-backs that keep revenue in the book when life gets in the way.
Best for: Brands watching LTV leak after the first few cycles.
Explore this pillarMost stores need more than one pillar. The first call maps which combination unlocks the fastest retention win — and which can wait.
Pillar 01 · Subscribe conversion
If the offer is unclear, the savings feel fake, or one-time is easier, shoppers won't commit. We design the subscribe moment so value is obvious and the path is frictionless.
Frequency, discount and flexibility explained in plain language — so subscribe doesn't feel like a trap.
Widget placement, defaults and comparison against one-time — tested for take-rate, not just aesthetics.
Skip, pause and cancel promises surfaced early — so shoppers subscribe with confidence, not fear.
We audit how your selling plans show up today, then ship theme and app UX that lifts subscribe rate — without dark patterns that spike churn later.
Where one-time wins, where the offer fails, and which templates deserve the first pass.
Selling-plan widgets, frequency pickers and messaging wired into your theme — clean and on-brand.
Discounts, free shipping and trial framing tested so the offer earns the subscribe — not just discounts margin.
Recharge, Skio, Seal or native — configured so plans, discounts and inventory behave correctly at scale.
Pillar 02 · Self-serve control
The best retention feature is control. When skipping, pausing and swapping is easy, customers stay longer — and your support queue stops being a cancel hotline.
Branded account experience for frequency, address, payment and upcoming orders — not a generic app shell.
The flexible actions that prevent cancel — surfaced when customers need them, not buried three menus deep.
Self-serve for the common requests. Escalation paths for the rest — so your team handles exceptions, not every skip.
We map the top support reasons, design the portal flows, wire them to your subscription app, and make sure theme and account pages feel like one product — not a bolted-on tool.
Which requests should be self-serve, which need a human, and where cancel is the only visible path today.
Account pages, order management and subscription controls styled to match your storefront.
Skip, pause, delay, swap product or frequency — configured in the app and exposed where customers look.
Your support team knows what customers can do alone — and how to help when they can't.
Pillar 03 · Churn save & recovery
Some customers want to leave. Many just hit a failed card, a forgotten shipment or a cancel wall with no alternative. We design the save and recovery moments that keep LTV in the book.
Pause, skip, downgrade or swap before cancel — so the easy path isn't always "end subscription."
Dunning, retry logic and customer nudges that recover involuntary churn before it becomes permanent.
Post-cancel and lapsed-subscriber journeys that earn a second chance — without spammy desperation.
We look at voluntary vs involuntary churn, map the cancel path, and ship save offers and recovery flows that match why people leave — not generic discount spam.
Voluntary vs failed payments, timing of cancel, and which cohorts leak the most LTV.
Alternatives and incentives sequenced by reason — pause first, discount last when it still makes sense.
Retry schedules, customer emails and portal prompts that fix cards before the subscription dies.
Email and SMS flows wired so retention, win-back and support stay in sync — not three disconnected tools.
Proof in production
We migrated a running subscription business to Shopify Plus — multi-store, multi-country, with active subscriptions carried across without missed billing cycles.
What you get
Live subscribe UX, self-serve controls and save flows your customers actually use — measured against churn, take-rate and LTV.
Outcome
Outcome
Outcome
Outcome
"Their proactive communication and ability to highlight issues with solutions upfront were outstanding."
How it works
Subscribe take-rate, churn reasons, portal friction and failed payments. You leave with a clear call: which pillar first, and why.
Offer framing, self-serve actions and save flows mapped to your subscription app and theme — so UX and billing stay aligned.
PDP subscribe UX, portal controls and cancel alternatives live. Measured against take-rate, churn and ticket volume.
Expand save offers, recovery and lifecycle handoffs. Keep iterating until retention compounds instead of plateauing after one project.
Good questions
Yes. We work with Recharge, Skio, Seal, Shopify Subscriptions and similar stacks. The goal is better UX and retention on what you already run — unless the app itself is the bottleneck.
Yes. We've moved live subscription businesses — including multi-country setups — without missed billing cycles. See subscription migrations for the cutover itself, or Move to Shopify if the whole store is coming too.
No. Retention starts on the storefront and in the portal — subscribe UX, self-serve and cancel saves. Email and SMS amplify those moments; they don't replace them. For Klaviyo design and lifecycle flows, see Email design & flows — we coordinate both when you need the full loop.
Usually not on day one. We pick the pillar with the fastest commercial win — then expand. Many brands start with self-serve or cancel saves if churn is the fire, or subscribe UX if take-rate is the leak.
Subscribe UX and portal improvements often land in the first few weeks. Churn and LTV shifts show as cohorts cycle — we set baselines so you can see movement, not just hope for it.
Yes. Many merchants keep us on for ongoing tests, save-offer refinements and lifecycle work — so retention compounds instead of stalling after launch.
Our legacy
The team
A senior team of Shopify strategists, designers and developers working together to solve complex ecommerce challenges.
Talk to the founder
André de Freitas
Book the intro call — we'll look at subscribe rate, churn and portal friction with you and tell you honestly where to start.
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You'll talk directly with our founder — not a sales rep.
Shopify Plus Partner
