Articles
Guides from the team that runs the store.
Practical writing on Shopify migrations, SEO, and the decisions that decide whether a launch actually holds.
Migration
How to migrate to Shopify without losing sales, data, or SEO.
The three ways to move a store, what actually transfers, and the redirect work that decides whether rankings hold.
André de Freitas · 29 September 2026
Read articleE-commerce Strategy
Shopify Universal Commerce Protocol (UCP): What It Means for Your Store (2026)
The way customers find and buy products is shifting. With AI assistants like Google Gemini, Microsoft Copilot, and ChatGPT increasingly mediating purchase…
8 February 2026
Read articleAgency Services
Shopify Giveaway & Sweepstakes Agency: 8+ Years of Hands-On Expertise
Most agencies have never worked with a giveaway-based business model. When you approach them, you spend the first month explaining entry multipliers,…
7 February 2026
Read articleE-commerce Strategy · Shopify Automation
JM Care Plan Shopify Integration: Automate Insurance for Your Jewelry Store
The JM Care Plan is a jewelry and watch protection program offered by Jewelers Mutual, one of the most recognized insurance providers in the jewelry…
30 January 2026
Read articleE-commerce Strategy
How to Consolidate Multiple Shopify Stores into One with Shopify Markets
Managing multiple Shopify Expansion Stores across different markets might have been the right move when you first expanded internationally. But as your…
30 January 2026
Read articleE-commerce · E-commerce Strategy · Shopify Plus · Shopify Plus Agency
How to Choose the Right Shopify Plus Agency for Your Enterprise Brand
Selecting the right Shopify Plus agency can be the difference between e-commerce success and costly missteps. For enterprise brands managing high-volume…
19 January 2026
Read articleE-commerce Strategy · Shopify Plus Agency · Shopify Tips
Shopify Plus Migration Guide: Why You Need an Expert Agency
Migrating to Shopify Plus represents a pivotal transformation for growing e-commerce businesses. While the platform promises enterprise-grade features and…
19 January 2026
Read articleShopify
How to Optimize Magazine Subscription Flow on Shopify: Solving Billing Date Mismatches and Improving Customer Experience
If you’re running a magazine subscription business on Shopify with Recharge, you’ve likely encountered a frustrating problem: the disconnect between when…
14 October 2025
Read articleSEO
How Generative Engine Optimization (GEO) for Commerce is Revolutionizing Online Shopping
Discover how GEO is transforming eCommerce and why your brand needs to optimize for AI-powered shopping engines now
3 September 2025
Read articleShopify
How to Offer MBWay for Shopify Subscriptions: The Missing Solution
The missing solution holding back recurring revenue for Portuguese businesses
1 September 2025
Read articleShopify
Como Oferecer MBWay em Subscrições Shopify: A Solução Que Estava a Faltar
Se gere uma loja Shopify em Portugal, provavelmente já se deparou com uma limitação frustrante: o Shopify Payments não suporta MBWay nem Multibanco para pagamentos de subscrição.
1 September 2025
Read articleShopify
Top Shopify Plus Development Services Your Business Needs in 2025
When scaling your enterprise ecommerce business, choosing the right Shopify Plus development services can mean the difference between explosive growth and…
25 August 2025
Read articleShopify
Ultimate Guide to Choosing a Shopify Plus Agency in 2025
Selecting the right Shopify Plus agency can make or break your enterprise ecommerce success. With over 7,000 Shopify Plus stores globally generating…
25 August 2025
Read articleShopify
Shopify Plus Names Thails an Official Plus Partner
Thails achieves Shopify Plus Partner status, joining elite network of ecommerce development experts
5 August 2025
Read articleShopify
Shopify Plus vs Shopify Comparison: Which Platform Drives More Growth? | Thails
Choosing between Shopify and Shopify Plus can make or break your ecommerce growth trajectory. You’re not just picking a platform – you’re selecting the…
2 August 2025
Read articleShopify
Complete Guide to Shopify Conversion Rate Optimization: 15 Proven Strategies That Increased Revenue by 67%
Complete Shopify CRO guide with 15 proven strategies that increased revenue by 67%. Get actionable tactics, case studies, and tools for higher conversions.
2 August 2025
Read articleShopify
Shopify Conversion Rate Optimization: 15 Proven Strategies for 2025
Conversion rate optimization (CRO) is the difference between a Shopify store that barely breaks even and one that drives consistent, profitable growth. With…
2 August 2025
Read articleShopify
How to Hire a Shopify Developer: Complete Buyer's Guide 2025
Hiring the right Shopify developer can make the difference between a store that simply works and one that drives real business growth. With the rapidly…
2 August 2025
Read articleShopify
WooCommerce to Shopify Migration: Complete Guide 2025
Considering migrating from WooCommerce to Shopify? You’re joining thousands of businesses making this strategic shift to reduce technical complexity,…
2 August 2025
Read articleShopify
Magento to Shopify Migration: Complete Step-by-Step Guide 2025
Making the switch from Magento to Shopify? You’re not alone. With Magento’s increasing complexity and costs, thousands of businesses are migrating to…
2 August 2025
Read articleRetention
How to Sync Customer Birthdates Between Shopify and Klaviyo: Solving the Birthday Discount Challenge
Learn how to automatically sync customer birthdate data between Shopify and Klaviyo to maximize your birthday campaign reach and eliminate manual data…
1 August 2025
Read articleShopify Tips
Microsoft Clarity for Shopify: Revolutionary Checkout Analysis Made Simple
When Shopify retired checkout.liquid, analyzing checkout behavior became significantly more complex. Previously, understanding drop-offs required cobbling…
31 July 2025
Read articleShopify Tips
Best Shopify Themes for B2B Distributors: A Complete Guide to Choosing the Right Foundation
Selecting the right Shopify theme for your distribution business isn’t just about aesthetics—it’s about creating a digital foundation that can handle…
29 July 2025
Read articleShopify Tips
Transforming B2B Wholesale: How Suppliers Can Leverage Shopify Plus for Modern Commerce
The wholesale industry is experiencing a digital revolution. Suppliers who have historically depended on manual processes, static product catalogs, and…
29 July 2025
Read articleShopify Tips
Digital Accessibility Compliance: Why Your Business Can't Afford to Wait Until 2025
The digital landscape is evolving rapidly, and accessibility is no longer optional—it’s becoming a legal requirement. With the European Accessibility Act…
29 July 2025
Read articleShopify Tips
10 Powerful Reasons to Skyrocket Conversion by Offering IDEAL, Banco Contact, BLIK and SEPA Direct Debit on Shopify
European shoppers love convenience—but they love familiarity even more. Nearly three-quarters of Dutch e-commerce transactions already use iDEAL, and Polish…
22 July 2025
Read articleShopify Tips
The Complete Shopify SEO Guide for 2025: Boost Your Store's Organic Traffic
Shopify SEO has evolved dramatically in 2025, with new algorithm updates and ranking factors that can make or break your store’s visibility. With over 5,400…
22 July 2025
Read articleShopify Tips
Shopify Plus vs Regular Shopify: Which is Right for Your Business in 2025?
Choosing between Shopify and Shopify Plus is one of the most critical decisions for growing ecommerce businesses. With over 40,500 monthly searches for…
22 July 2025
Read articleShopify Tips
Leading Shopify Plus Agency for Enterprise Brands
We help enterprise brands scale with custom Shopify Plus development, advanced integrations, and conversion optimization. Trusted by 100+ global brands…
20 July 2025
Read articleShopify Tips
Ultimate Guide: How to Choose the Perfect Shopify Agency in 2025 (Expert Analysis)
At Thails, we’ve seen firsthand how partnering with the right Shopify agency can transform your ecommerce business. Our clients have experienced remarkable…
18 April 2025
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E-commerce Strategy
Why an Art Shopify Agency Is the Creative Partner Your Brand Needs in 2025
The art world is going digital faster than ever. From independent illustrators and painters to digital creators and NFT artists, everyone is looking for a…
17 April 2025
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E-commerce Strategy
Why Your Bikini Brand Needs a Shopify Agency to Succeed in 2025
The swimwear market is hotter than ever—projected to reach over $30 billion globally by 2025. With growing competition, evolving fashion trends, and a…
17 April 2025
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E-commerce Strategy
How a Checkout-Focused Shopify Agency Can Boost Conversions in 2025
In the world of e-commerce, the checkout experience is where all your efforts either pay off—or fall short. Studies show that nearly 70% of online shopping…
17 April 2025
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E-commerce Strategy
Why Cosmetics Brands Should Work with a Shopify Agency in 2025
The cosmetics industry is evolving fast—with trends like clean beauty, inclusivity, and influencer-driven marketing shaping the way consumers discover and…
17 April 2025
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E-commerce Strategy
Why Partnering with a Furniture Shopify Agency is Key to Online Success in 2025
The online furniture market continues to expand rapidly, driven by evolving consumer habits, remote work lifestyles, and innovations in e-commerce. With…
17 April 2025
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E-commerce Strategy
How a Home Decor Shopify Agency Can Elevate Your Brand in 2025
The home decor industry has seen a massive shift to online shopping, with customers seeking not just beautiful products, but immersive, seamless…
17 April 2025
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E-commerce Strategy
Why Alcohol Brands Need a Shopify Agency to Succeed in 2025
The online alcohol market is booming, with digital sales of wine, spirits, and beer projected to surpass $42 billion globally by 2025. However, building a…
17 April 2025
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E-commerce Strategy
Why Your Lingerie Brand Needs a Shopify Agency to Thrive in 2025
The global lingerie market is experiencing unprecedented growth, expected to reach over $135 billion by 2030. As the industry flourishes, so does…
16 April 2025
Read article
Business
Streamline Your Prescription Fulfillment with Thails: Connecting ChemistryRX, Shopify, and Prescription Providers
Managing prescriptions and automating fulfillment can be complex—but it doesn’t have to be. At Thails, we specialize in creating seamless integrations…
26 January 2025
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E-commerce
Migrating Shopify Scripts to Shopify Functions: A Comprehensive Guide
Migrating Shopify Scripts to Shopify Functions: A Comprehensive Guide
13 January 2025
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E-commerce
As Principais Diferenças entre Redicom e Shopify para Lojas Online
Qual das plataformas é mais fácil de usar?O Shopify é amplamente reconhecido pela sua interface simples e fácil de usar, ideal para utilizadores sem…
20 October 2024
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Comparação de Plataformas
As Principais Diferenças entre Redicom e Shopify para Lojas Online
Escolher a plataforma de comércio eletrónico certa para a sua loja online é uma decisão crucial para o sucesso do seu negócio. Entre as várias opções…
20 October 2024
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Migração de Plataforma
Migrar da plataforma Redicom para Shopify: Por que a Thails é o parceiro ideal
A migração de uma plataforma de comércio eletrónico, como a Redicom, para o Shopify pode parecer um desafio, mas com o parceiro certo, este processo pode…
20 October 2024
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Migração de Plataforma
Migrar da plataforma Redicom para Shopify: Por que a Thails é o parceiro ideal
A migração de uma plataforma de e-commerce como a Redicom para o Shopify pode parecer um desafio, mas com o parceiro certo, este processo pode ser…
20 October 2024
Read articleShopify International
How Can I Optimize My Shopify Store for International Sales?
Expanding your Shopify store internationally can significantly boost your sales potential. Here are key strategies to optimize your store for international…
15 September 2024
Read articleShopify Marketing
How Can I Create an Effective Customer Loyalty Program on Shopify?
A well-designed customer loyalty program can significantly boost customer retention and lifetime value. Here’s how to create an effective loyalty program on…
15 September 2024
Read articleShopify Operations
How Can I Implement Effective Inventory Management on Shopify?
Effective inventory management is crucial for maintaining smooth operations and customer satisfaction in your Shopify store. Here are some strategies to…
15 September 2024
Read articleShopify Analytics
What Are the Key Metrics to Track for Shopify Store Success?
Tracking the right metrics is crucial for understanding and improving your Shopify store’s performance. Here are key metrics to monitor:
15 September 2024
Read articleShopify Marketing
How Can I Effectively Use Social Proof on My Shopify Store?
Social proof can significantly boost trust and conversions on your Shopify store. Here are effective ways to leverage social proof:
15 September 2024
Read articleShopify SEO
How Can I Optimize My Shopify Store for SEO?
Optimizing your Shopify store for search engines is crucial for driving organic traffic and increasing sales. Here are some effective SEO strategies:
15 September 2024
Read articleShopify Sales Strategies
What Are the Best Strategies for Cross-Selling and Upselling on Shopify?
Cross-selling and upselling can significantly increase your average order value on Shopify. Here are some effective strategies to implement:
15 September 2024
Read articleShopify Automation
How Can I Use Shopify Flow to Automate My Store Operations?
Learn how to use Shopify Flow to automate your store operations. Discover strategies for customer segmentation, inventory management, order processing, and more.
15 September 2024
Read articleShopify Marketing
What Are the Best Practices for Email Marketing on Shopify?
Email marketing remains one of the most effective ways to engage customers and drive sales on your Shopify store. Here are some best practices to maximize…
15 September 2024
Read articleShopify Marketing
How Can I Implement a Successful Referral Program on My Shopify Store?
Implementing a referral program can be a powerful way to acquire new customers and increase loyalty. Here’s how to set up a successful referral program on…
15 September 2024
Read articleShopify Tips
How Can I Make My Shopify Store Stand Out During BFCM?
With the intense competition during Black Friday and Cyber Monday (BFCM), making your Shopify store stand out is crucial. Here are effective strategies to…
15 September 2024
Read articleShopify Updates
What Are the Key Features of Shopify's New One-Page Checkout?
Shopify’s new one-page checkout is designed to streamline the purchasing process and boost conversion rates. Here are its key features:
15 September 2024
Read articleShopify Innovation
How Can I Use AI and ChatGPT to Enhance My Shopify Store?
Artificial Intelligence (AI) and ChatGPT can significantly enhance your Shopify store’s performance and customer experience. Here’s how you can leverage…
14 September 2024
Read articleShopify Tips
What Are the Best Ways to Retain BFCM Customers on Shopify?
While acquiring new customers during Black Friday and Cyber Monday (BFCM) is great, retaining these customers is crucial for long-term success. Here are…
14 September 2024
Read articleShopify Tips
How Can I Customize My Shopify Checkout for Better Conversions?
Customizing your Shopify checkout can significantly improve your conversion rates. Here are some effective strategies:
14 September 2024
Read articleShopify Tips
How Can I Improve My Shopify Store's Customer Service for BFCM?
Providing excellent customer service during Black Friday and Cyber Monday (BFCM) is crucial for maximizing sales and building customer loyalty. Here’s how…
14 September 2024
Read articleShopify Tips
How Can I Optimize My Shopify Store for Mobile Users?
With mobile traffic accounting for a significant portion of e-commerce visits, optimizing your Shopify store for mobile users is crucial. Here’s how to do…
14 September 2024
Read articleShopify Tips
How Can I Prepare My Shopify Store's Inventory for BFCM?
Proper inventory management is crucial for a successful Black Friday and Cyber Monday (BFCM) season. Here’s how to prepare your Shopify store’s inventory:
14 September 2024
Read articleShopify Updates
How Can I Leverage Shopify Unite Updates to Improve My Store?
Shopify Unite brings exciting updates that can significantly enhance your store’s performance. Here’s how to leverage some of the key updates:
14 September 2024
Read articleShopify Tips
What Are the Best Pricing Strategies for BFCM on Shopify?
Implementing effective pricing strategies for Black Friday and Cyber Monday (BFCM) can significantly boost your Shopify store’s performance. Here are some…
14 September 2024
Read articleShopify Tips
How Can I Use Email Marketing to Boost My BFCM Sales on Shopify?
Email marketing is a powerful tool for driving sales during Black Friday and Cyber Monday (BFCM). Here’s how you can leverage it effectively for your…
14 September 2024
Read articleShopify Marketing
How Can I Use Shopify Collabs to Boost My Store's Growth?
Shopify Collabs is a powerful tool for connecting merchants with creators. Here’s how you can leverage it to boost your store’s growth:
14 September 2024
Read articleShopify Tips
What Are the Most Common BFCM Mistakes Shopify Store Owners Make?
As a Shopify store owner, avoiding common pitfalls during Black Friday and Cyber Monday (BFCM) is crucial for success. Here are some frequent mistakes to…
14 September 2024
Read articleShopify Tips
How Can I Optimize My Shopify Checkout for BFCM?
Optimizing your Shopify checkout for Black Friday and Cyber Monday (BFCM) is crucial for maximizing conversions during this high-traffic period. Here are…
14 September 2024
Read articleShopify Tips
What Are the Benefits of Using Quizzes in My Shopify Store?
Implementing quizzes in your Shopify store can provide numerous benefits. Here’s why you should consider adding quizzes to your e-commerce strategy:
14 September 2024
Read articleShopify Marketing
How Can I Leverage Google Shopping Ads for My Shopify Store?
Google Shopping ads can significantly boost your Shopify store’s visibility and sales. Here’s how to leverage them effectively:
14 September 2024
Read articleShopify Tips
What Are the Best Ways to Increase Sales During BFCM on Shopify?
To boost your sales during Black Friday and Cyber Monday (BFCM) on your Shopify store, consider implementing these effective strategies:
14 September 2024
Read articleShopify Tips
How Do I Prepare My Shopify Store for Black Friday and Cyber Monday?
Black Friday and Cyber Monday (BFCM) represent a crucial period for e-commerce businesses. As a Shopify store owner, preparing for this high-traffic season…
14 September 2024
Read articleShopify Tips
Shopify Theme for Shopify Plus B2B
We noticed that Shopify Plus is missing a B2B theme that works nicely and carries the features that merchants are used to in the wholesale channel.
14 September 2022
Read articleShopify Tips
Thails - Shopify Experts
Just few days before closing out 2021, some good news arrived at THAILS | Shopify Plus Agency.
22 February 2022
Read articleShopify Tips
Subscriptions. Are you offering subscriptions on your Shopify store?
Subscriptions are a great way to earn a stable and recurring revenue on your website which makes them a great fit for anyone looking to expand their revenue…
25 August 2021
Read articleShopify Tips
When was the last time you tested your webshop on mobile 📲?
1 month, 6 months ago or perhaps you don’t even remember?
20 August 2021
Read articleShopify Tips
Is my Shopify website doing all right? Is my conversion good?
I get asked that question often and I wanted to answer it as best as possible on here. Conversion rate is one of the most valuable metrics when evaluating…
20 August 2021
Read articleShopify Tips
Why should you track your online store checkout behavior?
For a start, it is the last touchpoint before a successful transaction.
20 August 2021
Read articleShopify Tips
Using upsells in your eCommerce business. Is it worth it?
✔️ Upsells are great to recommend a relevant product that the user might not have seen on your store.
20 August 2021
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Shopify Tips
SHOPIFY PLUS - what is it, and why you need it!
Every online merchant has a ton of concerns, and the platform and the plan shouldn’t be one of them. If you want to grow as a company, you need to have a…
18 January 2021
Read articleShopify Tips
Why should you do a Conversion Rate Optimization audit?
If you are running your eCommerce business you know that Conversion Rate Optimization (CRO) is crucial. You probably thought about the process, and like…
30 December 2020
Read articleShopify Tips
How to block all Shopify discounts code during sales promotion?
Discount compounding becomes a problem when you have promotional sales activities and customers have coupon codes that were previously shared via newsletter…
7 May 2020
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