Case study
Underdogs is a cultural platform based in Portugal that encompasses a gallery, a public art program, the production of artist editions, and the development of commissioned art projects.
The client approached us with a request to revamp their existing website. The primary pain point identified was the cumbersome process of updating content on the site. The client’s digital team faced limitations in editing the website via the customizer, and most tasks necessitated developer involvement. Additionally, they wanted to improve their website for conversion and offer a better user experience aligned with their branding guidelines.
Our contribution
The Challenge
Enhance the website’s design to provide a more intuitive and visually appealing user experience. This includes optimizing layout, navigation, and overall aesthetics to make it easier for visitors to find information and navigate the site.
Implement strategies to increase the website’s conversion rate and average order value, with a focus on driving more users to take desired actions such as making purchases, adding related products, subscribing and completing contact forms.
Streamline the process for updating website content via the customizer. This involves making it easier for the client’s team to make changes to the website without relying heavily on developers, thereby improving efficiency and reducing turnaround time for updates and new artwork launches.
The journey
The project comprised several distinct stages:
During this phase, we conducted a thorough examination of the website, identifying its strengths and weaknesses. We devised a comprehensive plan outlining proposed improvements aimed at optimizing conversion rates, enhancing user experience, and understanding the client’s backend functionality requirements.
The objective was to refine the existing design and enhance user experience following the site’s current guidelines and design concept. We iterated through multiple design presentations, seeking approval from the client at each stage.
Building upon the approved design, we started implementation of our scope of work. In addition to updating the Home page, Collection pages, and Product pages, several key enhancements were made:
We provided go-live support during the updated website launch and created documentation and training sessions to familiarize the team with the new implemented capabilities.
We are very happy. Thails always tried to understand our needs and present solutions to overcome the goals.
Department Manager
Underdogs Gallery
FAQs
To create a visually impactful platform where art lovers could explore, engage with, and purchase contemporary pieces online.
With immersive full-screen visuals, artist profiles, exhibition pages, and smooth transitions to elevate the gallery experience.
Yes – ensuring artwork, videos, and bios performed seamlessly across all screen sizes was essential.
Likely – including secure checkout flows, shipping calculators, and trust indicators for luxury art sales.
Yes — CMS-driven layouts let staff update collections, news, and exhibits from the customizer without waiting on developers.
The gallery reached a wider global audience and saw improved engagement from both collectors and casual browsers.
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