Case study
Hey Harper Shopify Plus Case Study
Hey Harper is a eCommerce jewelry brand that offers necklaces, earrings and other accessories, all of which are durable and waterproof at fair prices. Founded in 2018, Hey Harper has now sold high-quality jewelry to more than 100 countries worldwide.
Shopify Plus PartnerThe Challenge
The Challenge
Hey Harper, who operates multiple international stores, approached our team with a challenge. They wanted to launch a unique custom tier offering for Black Friday and improve their online sales and user experience. They had identified a need to increase revenue per order and improve overall customer satisfaction, and sought our team's expertise to identify key areas for improvement and implement custom solutions to enhance the shopping experience and increase revenue.
We redesigned the product detail pages (PDP) with optimizations for mobile and overall user experience, resulting in a higher conversion rate. The new PDP layout was easy to navigate and provided customers with all the necessary information to make informed purchasing decisions.
One of the primary areas of focus was to increase revenue per order and improve the overall customer experience. To achieve this, we implemented a tier logic system that was visually displayed in the side cart. Upon reaching a certain order value threshold, the buyer could get a discount, free shipping, or priority service and delivery. This incentive-based system helped increase the average order value (AOV) and overall revenue per order.
Additionally, we implemented a 1-click Apple Pay checkout button to simplify the purchase experience.
As the client uses third-party Apps such as Nosto, Algolia and Yopto, we had to perform perfect integration while also making custom improvements to the blocks controlled by these Apps. We customized Nosto widgets to fit the branding and design of the store, while also adding new functionality to upsell blocks, filters, and “add to cart” buttons to improve the overall customer experience.
Additionally, we optimized the checkout process and customized it to fit the brand style and USPs. We streamlined the checkout flow to reduce cart abandonment and make the process more intuitive and user-friendly.
Finally, we deployed the custom solutions across all four of the client’s international stores, ensuring a consistent and cohesive user experience across all regions.
Our contribution
Our contribution
- UX/UI Design
- E-commerce Development
- Conversion Rate Optimization
- Strategic guidance
- Cross-border eCommerce
The results
The results
The improvements we implemented resulted in a significant increase in revenue and overall customer satisfaction. By incentivizing customers to spend more through tier logic, providing an easy-to-use PDP, and customizing third-party Apps, we were able to deliver a seamless shopping experience that improved the bottom line for our client’s business.
Testimonials
FAQs
FAQs
They aimed to scale their waterproof jewelry line with a custom Shopify experience built to handle global growth.
With lifestyle-forward imagery, swatch-based product options, and storytelling sections about waterproof durability.
Yes, including fast checkout, urgency elements (e.g. low stock indicators), and bundle-building features.
Likely through custom landing pages, UGC integrations, and dynamic homepage layouts updated by the team.
Yes — custom solutions were rolled out across all four of Hey Harper’s international stores for a consistent experience by region.
Higher engagement, better cart conversion, and a stronger brand identity led to rapid eCommerce growth.
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André de Freitas
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