Shopify Plus Partner1. Structured and Unified Store Layout
- Developed a consistent design language across all pages
- Structured the overall site layout to ensure visual and functional cohesion
Case study
CABU Shopify Redesign & Subscription Launch Case Study
Born from a humble tricycle in Colorado, Cabu redefines lattes with a velvety fusion of cold brew and the hidden heart of the cacao bean —no dairy, no oats, just pure, smooth indulgence!
Shopify Plus Partner
Inconsistent Brand & Missing Subscriptions
Inconsistent Brand & Missing Subscriptions
- New Theme Build
- UX/UI Design
- Supported the launch of Cabu’s subscription model
- E-commerce Development
Inconsistent Design Elements: The store’s layout and design elements were not uniform, leading to a disjointed user experience.
Difficult Product Discovery: The navigation and product section structures were not optimized for easy browsing, leading to a less intuitive shopping experience.
Subscription Integration: There was no direct way for customers to easily subscribe to products from the product pages, which hindered customer retention efforts.
Key Areas of Improvements
Key Areas of Improvements
2. Section Optimization and Customization
Configured existing store sections for optimal performance and appearance
3. Subscription Integration and UI Enhancements
- Integrated product subscriptions directly on product pages to simplify the user journey
- Redesigned the subscription widget to offer a cleaner, more intuitive interface
4. Dynamic Product Information Management
Leveraged Shopify’s product metafields to manage detailed product data such as ingredients, usage instructions, and subscription details without cluttering the admin interface
5. Custom Product Templates
Created independent product templates, allowing for unique layouts, features, and storytelling for each product
6. Improved Navigation and Product Discovery
Designed a new navigation experience showcasing full product cards, significantly enhancing product visibility and accessibility
7. Cart Drawer and Footer Enhancements
- Refined the cart drawer for a more streamlined, user-friendly checkout experience
- Improved footer structure and content for better usability and stronger brand messaging
8. Instagram Integration
Customized and implemented the Instagram app to reflect Cabu’s visual identity
By implementing a unified design system, enhancing product pages, optimizing the user journey, and integrating key features like product subscriptions, Cabu’s online store is now more user-friendly, visually appealing, and efficient. These improvements have not only enhanced the customer experience but also contributed to greater brand loyalty and increased sales.
Before / after
Before and after
FAQs
FAQs
A unified DTC beverage storefront — consistent branding, clearer product discovery, and subscriptions customers could start from the product page.
Inconsistent design, hard-to-browse navigation and product sections, and no straightforward way to subscribe from product pages.
With a redesigned PDP, flavor and variety-pack discovery cards, multi-pack options, and navigation that shows full product cards for easier browsing.
Yes — subscriptions were integrated directly on product pages, with a redesigned subscribe-and-save widget for a clearer purchase path.
A consistent design language across pages, customized homepage sections, a refined cart drawer and footer, and Instagram integration matched to Cabu’s visual identity.
Navigation was rebuilt around full product cards so shoppers can see flavours and packs before diving into a collection or PDP.
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André de Freitas
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