Gooseberry Intimates is a Bali based label, with an aesthetic that leans on the delicately lacey and softly unstructured side of the lingerie world. With daring details and just the right amount of sass, Gooseberry empowers you to be the confident and gorgeous woman you are. Since it’s launch in 2012 the label has continued to grow, we are currently available to shop online and in our Bali Boutique.
Our Contribution
· UX/UI Design
· E-commerce Development
· Conversion Rate Optimization
· Strategic guidance
· Cross-border eCommerce
Tech Stack
THE CHALLENGE
Gooseberry had a theme with several code issues affecting the speed and the overall customer experience, especially on mobile. In addition, they didn’t have any upsell strategy in place and wanted to increase their UX, conversion rate, and average order value (AOV).
THE JOURNEY
We focused on fixing the base and removing all the code issues. Afterward, we performed an overall UX growth audit to highlight the main challenges and quick wins.
We implemented a upsell strategy from PDP to cart and checkout.
Given the extensive product catalog, displaying all the products and nice imagery is difficult. Therefore we implemented a visual mobile menu experience and a desktop visual hover experience. This way, the user can see what’s inside a collection before clicking on it.
Another implementation worth noting is quick add-to-cart features, custom landing pages for lead capture, and a custom shoppable lookbook.
Exclusive features of Shopify Plus, like the Shopify scripts, were used to implement discount codes during special activations. Shopify Flow and Launchpad, which automate tasks and theme changes, minimized the time the team spent managing the daily tasks.
All the features and sections implemented were implemented in Shopify custom sections, so the internal team can easily manage the content (e.g., products, text, images, etc..) without the need of a developer.
The collaboration with Gooseberry’s team is still going through ongoing strategic support where we keep improving their website with new features and optimizations.
“One of the most significant improvements is the website’s speed, which has doubled thanks to their work. Also, we’ve increased our revenue to $100,000+ a month compared to the couple of thousands we were bringing in before. Additionally, they’ve changed the way we collect emails through our site. Overall, our site is moving in a direction that we’re much more pleased with.”
”
Head Of Operation & Marketing @ Gooseberry Intimates
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