Gooseberry Intimates is a Bali based label, with an aesthetic that leans on the delicately lacey and softly unstructured side of the lingerie world. With daring details and just the right amount of sass, Gooseberry empowers you to be the confident and gorgeous woman you are. Since it’s launch in 2012 the label has continued to grow, we are currently available to shop online and in our Bali Boutique.
Our Contribution
· UX/UI Design
· E-commerce Development
· Conversion Rate Optimization
· Strategic guidance
· Cross-border eCommerce
Tech Stack
THE CHALLENGE
Every step was carefully designed to increase conversion rate and the average order value (AOV), without compromising the image of such a unique and premium brand.
THE JOURNEY
To create a website that was fully aligned with the brands’ image and business goals, we worked side by side with Absolut Elyx’s branding team.
The start was characterized by a focus on quick wins, to showcase how seemingly small but strategic improvements can have a significant impact. Step two involved a homepage and product page redesign following a mobile-first approach.
While the Boutique was initially focused solely on the US market, Thails supported their expansion plans with the launch of a new store on Shopify Plus – taking Europe by storm and sharing the copper-love further.
Exclusive features of Shopify Plus, like the Shopify scripts, were used to implement new promotion possibilities and consequently increase AOV. Shopify Flow and Launchpad, which automate tasks and theme changes, minimized the amount of time spent by the team to manage the daily tasks.
Results Overview
INCREASE
IMPROVED
“Our site is moving in a direction that we’re much more pleased with.”
WANT TO READ MORE?
Check out Love is Project showcase
