My Way Up Case Study

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Our Contribution

· UX/UI Design
· E-commerce Development
· Conversion Rate Optimization
· Strategic guidance
· Cross-border eCommerce

Tech Stack

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THE CHALLENGE

My Way Up was looking for a new website with a fresh design focused on a better user experience.

The client was looking for a website with animations that engages the customer vs. a full static page. Additionally, to engage and aid customers in choosing the right products for their needs, MWU was looking to build a custom regimen Quiz.

THE JOURNEY

We started with discovery, clarifying their website’s needs and requirements. Then, we scoped out the website and the custom regimen quiz. After discovery, we build mockups for all the website pages, so all is clear ahead of development.

The homepage features unique animations and clarifies the brand and what they offer.

The product page was carefully tailored to include custom sections with more information about the product benefits and composition vs. the usual Product page with a short description only.

The subscription flow was done with Recharge, which we migrated to Recharge 2.0 fully integrated with Shopify Payments and delivers higher conversion due to its seamless checkout vs. Recharge’s own checkout.

The quiz that helps customers with the current “mix”/”bundle” of products is fully custom aligned with their overall design. We directly integrated with Klaviyo, sending all the replies and customer data to the database. This enabled them to implement a hyper-target email marketing strategy based on the customers’ needs vs. promoting all their products to all customers. Additionally, the quiz featured a results page where the user could select the products they wanted to add, as well as the frequency of delivery. Initial results show a considerable increase in AOV!

As usual with our development practices, all the features and sections were implemented in Shopify custom sections, so the internal team can easily manage the content (e.g., products, text, images) without needing a developer.

We continue working with the client through ongoing strategic support, optimizing the website and quiz for better conversion and customer easiness.

“They delivered exactly what they said they would, on time. Absolute pleasure doing business with them – they also offered so many top ideas to improve my lousy ideas: this is important!

Our site is converting better, is faster, and looks amazing.”

CEO @ My Way Up