For a start, it is the last touchpoint before a successful transaction.
Analyzing the checkout behavior will give you priceless info on where the users are dropping off and where you should improve it.
Do you know how many users are dropping off on each one of the checkout steps?
If not, you are missing out on valuable info to help you optimize your store.
By default, on Shopify stores, your Google analytics will only track: Step 1(First page of Checkout) and Thank you Page = successful purchase.
Shopify default Checkout has the following steps:
– Step 1: Contact information
– Step 2: Shipping
– Step 3: Payment details
– Step 4: Successful transaction
If your store is on Shopify and is not tracking these Checkout Steps, do it now.
