As a Shopify store owner, avoiding common pitfalls during Black Friday and Cyber Monday (BFCM) is crucial for success. Here are some frequent mistakes to watch out for:
1. Lack of Preparation
Many store owners underestimate the importance of early preparation. Start planning your BFCM strategy months in advance.
2. Overcomplicating Discounts
Creating overly complex discount structures can confuse customers. Keep your offers simple and easy to understand.
3. Neglecting Site Speed
Failing to optimize site speed can lead to lost sales. Remove unnecessary apps and scripts, and ensure your site can handle increased traffic.
4. Ignoring Mobile Users
With a significant portion of BFCM shopping happening on mobile devices, not having a mobile-optimized site is a critical error.
5. Poor Inventory Management
Running out of stock on popular items can lead to disappointed customers. Implement a backorder system or ‘notify me’ feature for out-of-stock products.
6. Inadequate Customer Support
Failing to scale up customer support during this busy period can lead to poor customer experiences and lost sales.
7. Overlooking Email Marketing
Not leveraging email marketing effectively is a missed opportunity. Plan a strategic email campaign leading up to and during BFCM.
8. Forgetting About Existing Customers
Focusing solely on acquiring new customers and neglecting your loyal customer base is a common mistake.
9. Insufficient Testing
Not thoroughly testing your site, checkout process, and promotional codes before the big day can lead to costly errors.
10. Lack of Post-BFCM Strategy
Many store owners don’t plan for what comes after BFCM. Have a strategy in place to turn one-time shoppers into repeat customers.
By avoiding these common mistakes, you can set your Shopify store up for BFCM success and beyond.
