Table of Contents
- What Is the JM Care Plan?
- The Shopify Gap: No Native JM Care Plan App
- What Manual JM Care Plan Operations Look Like
- How We Automated JM Care Plan for a Shopify Jewelry Store
- Automation 1: Auto-Submitting Insurance Data to Jewelers Mutual
- Automation 2: Automatic Order Tagging
- Automation 3: Streamlined Claims Submission for Customers
- The Results: What Changes for Your Team
- FAQ
- Next Steps
What Is the JM Care Plan?
The JM Care Plan is a jewelry and watch protection program offered by Jewelers Mutual, one of the most recognized insurance providers in the jewelry industry. It covers repairs and services that go beyond a standard manufacturer warranty, including broken or bent prongs, ring resizing, rhodium plating, stone loss from defective settings, chipped stones, broken clasps, and pearl restringing. Watch coverage includes mechanism failure, crystal damage, water damage, and battery service.
For jewelry retailers, offering the JM Care Plan at checkout adds a revenue stream and builds customer trust. It signals that you stand behind the pieces you sell. Many Shopify-based jewelry stores already sell JM Care Plans as add-on products alongside their jewelry, but managing the operational side of those plans is where things get painful.
The Shopify Gap: No Native JM Care Plan App
Here is the core issue: Jewelers Mutual does not offer a native Shopify app to manage JM Care Plan sales. There is no plug-and-play integration that automatically syncs your Shopify orders with JM’s backend systems. This means that every time a customer purchases a JM Care Plan on your Shopify store, someone on your team has to manually handle the submission.
For stores processing a handful of orders per week, this is manageable. For growing jewelry brands doing dozens or hundreds of orders daily, it becomes a serious bottleneck. The manual work piles up, mistakes happen, and your team spends time on admin instead of growing the business.
The good news: the absence of a native app is not a dead end. Jewelers Mutual does provide an API, and with the right custom development, the entire process can be automated. We have built exactly this for our client Lisa Robin Jewelry, and the approach works for any Shopify jewelry store selling JM Care Plans.
What Manual JM Care Plan Operations Look Like
Before diving into the solution, it helps to understand the pain. If you are running a Shopify jewelry store and selling JM Care Plans without automation, your daily workflow probably includes some version of the following:
- Checking orders manually to identify which ones include a JM Care Plan product
- Filling out insurance forms or logging into the JM platform to enter plan details for each qualifying order
- Submitting data to Jewelers Mutual via their portal or paperwork, including customer information, product details, and plan type
- Handling claims when customers need repairs, acting as the middleman between your buyer and JM’s claims team
- Coordinating shipping and return labels for items that need to be sent in for service
Each of these steps takes time. Multiply that across every JM Care Plan order, every day, and you have a significant operational cost that does not scale. Your team becomes a bottleneck in a process that could run on its own.
How We Automated JM Care Plan for a Shopify Jewelry Store
We worked with Lisa Robin Jewelry to eliminate the manual overhead of managing JM Care Plan sales on Shopify. The solution involved three connected automations that handle the full lifecycle: from the moment a JM Care Plan is sold, through data submission to Jewelers Mutual, to customer claims handling.
Here is how each piece works.
Automation 1: Auto-Submitting Insurance Data to Jewelers Mutual
This is the biggest time saver. Instead of manually filling out insurance forms and submitting them to Jewelers Mutual, we built an automated system that handles this entirely.
How it works:
- The system automatically checks recent Shopify orders on a daily schedule
- It identifies orders that contain a JM Care Plan product by checking for a specific order tag
- For each qualifying order, it extracts the required details: customer information, product details, plan type, and purchase data
- It submits this data directly to Jewelers Mutual’s backend via their API
- The plan is registered on JM’s platform without anyone on your team touching a form
The result: zero manual data entry. Every JM Care Plan sold on your Shopify store is automatically registered with Jewelers Mutual. No forms, no portal logins, no copy-pasting customer details. Your team can process a hundred JM Care Plan orders with the same effort as zero.
Automation 2: Automatic Order Tagging
To support the submission automation and keep your Shopify admin organized, we implemented automatic order tagging. When a new order comes in, the system checks whether it contains a JM Care Plan product. If it does, the order is automatically tagged with “JM Plan Added” in Shopify.
This serves two purposes:
- Triggers the auto-submission flow described above, ensuring the order is picked up and processed
- Gives your team instant visibility into which orders include insurance plans, without manually reviewing line items
It is a small automation with outsized impact on order management clarity. Your Shopify admin becomes a reliable source of truth for JM Care Plan activity.
Automation 3: Streamlined Claims Submission for Customers
Selling the JM Care Plan is only half the story. When a customer needs to use their coverage, whether for a broken clasp, a lost stone, or a watch repair, the claims process traditionally puts the retailer in the middle. The customer contacts you, you contact JM, paperwork goes back and forth, and you coordinate shipping logistics.
We eliminated that bottleneck by implementing a customer-facing claims form on the store. Here is how it works:
- Customers who purchased a JM Care Plan can access a claims form directly on the website
- They fill in the relevant details about their claim: what happened, which product, their plan information
- The form submission goes directly to the Jewelers Mutual Care Plan team
- JM’s team handles everything from there, including organizing the return shipping label and coordinating directly with the customer
You are removed from the loop entirely. No more acting as a middleman between your customer and the insurance provider. JM handles the claim, the customer gets their jewelry serviced, and your team focuses on what matters: selling jewelry and growing the brand.
The Results: What Changes for Your Team
Here is what these automations mean in practical terms for a Shopify jewelry store selling JM Care Plans:
| Before (Manual) | After (Automated) |
|---|---|
| Manually check orders for JM Care Plans | Orders auto-tagged with “JM Plan Added” |
| Fill out insurance forms per order | Data submitted to JM API automatically |
| Log into JM portal to register plans | Plans registered without team involvement |
| Act as middleman for customer claims | Customers submit claims directly to JM |
| Coordinate return shipping labels | JM handles shipping logistics with customer |
| Operational cost grows with order volume | System scales without additional labor |
The operational savings compound as your store grows. A store doing 10 JM Care Plan orders per week saves a few hours. A store doing 50 or 100 saves days of staff time every week. And the error rate drops to near zero since there is no manual data entry to get wrong.
Frequently Asked Questions
Does Jewelers Mutual offer a Shopify app for JM Care Plan?
No. As of 2026, Jewelers Mutual does not provide a native Shopify app for managing JM Care Plan sales. However, their API allows custom integrations that fully automate the process of submitting insurance data and managing plans.
Can this automation work with any Shopify jewelry store?
Yes. The automation is built to work with any Shopify store that sells JM Care Plan products. It uses Shopify’s order data and JM’s API, so it is not dependent on a specific theme, plan, or store setup. It works on both standard Shopify and Shopify Plus.
How does the automated claims process work for customers?
Customers fill out a claims form on your website. The submission goes directly to Jewelers Mutual’s Care Plan team, who handle everything from there, including coordinating return shipping labels and communicating with the customer. The store owner does not need to be involved.
What data is sent to Jewelers Mutual automatically?
The system submits the information JM requires to register a care plan: customer details, product information, plan type, and purchase date. This mirrors what you would manually enter on JM’s platform, but it happens without any team involvement.
How quickly can this be implemented for my store?
Implementation depends on your store’s specific setup and how JM Care Plan products are configured in your Shopify catalog. We scope each project individually. Get in touch and we can assess your setup.
Next Steps
If you are running a Shopify jewelry store and spending time on manual JM Care Plan administration, this is a solved problem. We have built and deployed these automations, and they work.
The approach is straightforward: connect your Shopify order flow to Jewelers Mutual’s systems, automate the data submission, and give your customers a direct line to JM for claims. Your team stops being a bottleneck and starts focusing on growth.
Want to automate JM Care Plan operations for your Shopify store? Book a free consultation with our team and we will walk you through exactly how this works for your setup.
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