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1. Audit & Analysis to Uncover Hidden Opportunities
A UX Audit identifies friction points, highlights hidden opportunities, and ensures your store meets both user needs and your business goals.

2. Implementation & Testing our Actionable Recommendations
Identify and fix leaks in your user journey that cost you sales.

3. Continuous Improvement, Refining until Optimal Results
Create seamless experiences that keep customers coming back.
Proven CRO Methodology
Audit & Analysis
✅ Identify Friction in the Customer Journey
Pinpoint where users drop off—whether it’s during checkout, product discovery, or mobile navigation—and uncover missed opportunities to streamline their experience.
✅ Optimize for Shopify-Specific Features
Make the most of Shopify’s built-in tools (collections, product filters, apps) to enhance user experience and encourage sales.
✅ Spot Revenue Leaks
Address issues like slow-loading pages, unclear calls to action, and confusing product details that silently hurt your bottom line.





Implementation & A/B Testing
Our approach to Conversion Rate Optimization is based on real user behavior, not just guesswork. We leverage A/B testing, heatmaps, and session recordings to make data-driven decisions that maximize conversions.
What We Optimize
✅ Product Pages: We test different layouts, pricing displays, and urgency tactics (e.g., stock counters, “low inventory” messages) to find what drives more purchases.
✅ Landing Pages: Through A/B testing, we refine headlines, imagery, CTAs, and layouts to increase conversion rates.
✅ Checkout & Purchase Flow: We test variations in checkout fields, trust signals , and express checkout options to reduce cart abandonment.
✅ Navigation & CTAs: We optimize menu structures and button placements based on real user interactions to remove friction and encourage action.
How
✅ Heatmaps & User Insights: We track where users get stuck or drop off—then optimize those areas to boost conversions.
✅ Session Recordings & Funnel Analysis: By reviewing real customer journeys, we identify friction points in your sales funnel and optimize them for smoother navigation and better conversion rates.
Continuous Improvement, Refining until Optimal Results
✅ Increasing Conversion:
Turn passive browsers into buyers.
✅ Higher Average Order Value (AOV):
Upsell and cross-sell strategies that work.
✅ Reduced Cart Abandonment:
Streamline checkout for fewer lost sales.
✅ Improved User Retention:
Build loyalty with a frictionless experience.
✅ Recurring Payments optimization:
Streamline subscription flows to boost retention and maximize revenue
Calculate your Growth potential
Here’s how a small change in conversion can produce a big impact on your bottom line:
Your Numbers:
Turn More Visitors into Buyers – Without Spending More on Ads

Get More Sales from the Same Traffic
Reduce bounce rates and increase purchases without spending more on ads.

Fix Hidden Sales Blockers
Identify where customers drop off and improve user flow to boost conversions.
Create a Seamless Shopping Experience
Smooth, intuitive, and optimized user journeys that build trust and drive repeat sales.
What can you expect from us?
🚀 Increased Conversion Rates: We design themes with user experience and conversion optimization in mind, ensuring your store is built to drive sales.
🌟 Improved User Experience: A seamless and intuitive user experience encourages customers to explore your store and complete purchases.
🎨 Unique Brand Identity: Stand out from the competition with a custom theme that reflects your brand’s personality and values.
📱 Mobile-First Approach: We ensure your store looks and functions flawlessly on all devices, capturing a wider audience.
🔧 Ongoing Support: We provide ongoing support and maintenance to ensure your theme remains optimized and up-to-date.
🌍 Shopify Experts: With more than 5 years of experience in Shopify, we’ve worked with brands internationally across more than 100 websites.
Let's talk about your Growth plan
Uncover Opportunities to Drive Impact
FAQs
It’s the process of improving the store’s user experience and structure to increase the percentage of visitors who make a purchase.
UX audits, A/B testing, analytics reviews, funnel optimization, mobile-first redesigns, and strategic content placement.
Often yes – improvements may require development of new components, faster pages, or enhanced product displays.
They perform deep UX audits, review heatmaps, analytics, and user flows to uncover friction points.
Yes, with tactics like bundling, tiered pricing, cart upsells, or product recommendations.
It’s an ongoing process – THAILS can run iterative improvements monthly or quarterly depending on store goals.