Zippy Shopify Plus Case Study
Zippy is a Portuguese brand with more than two decades of experience in the children and nursery retail segment.
Cross-Department Strategic Analysis
We partnered with Zippy’s team to guide their migration from Salesforce Commerce Cloud to Shopify Plus. Our focus was strategic—developing a detailed migration plan, assessing business requirements, and aligning processes for a seamless transition. This wasn’t just a platform shift; it was a business transformation aimed at optimizing Zippy’s operations for Shopify Plus. As a Shopify Plus Strategic Partner, our goal was to assess Zippy’s existing online store, identify how Shopify Plus could best support their business, and determine where Shopify’s native capabilities, third-party apps, or custom solutions were needed.
Key Areas of Analysis
Platform & Feature Mapping
- Reviewed Zippy’s internal processes and existing Salesforce features.
- Analyzed 20+ functionalities to determine which could be handled natively by Shopify and which required third-party apps.
Design & User Experience
- Developed a strategy to maintain brand consistency while adapting to Shopify’s capabilities.
- Finalized sitemaps and ensured a cohesive, modern design.
SEO & Compliance
- Developed an SEO migration plan to preserve rankings and optimize content.
- Ensured compliance with GDPR, cookie consent, and legal policy requirements.
Data Migration & Integration
- Outlined a structured approach for securely migrating product, customer, and order data.
- Identified and planned necessary integrations to ensure smooth Shopify operations.
Omnichannel & Backend Operations
- Scoped solutions for a seamless omnichannel experience, including in-store pickup.
- Optimized backend operations for marketing, merchandising, and customer service efficiency.
Technology & App Selection
- Recommended third-party apps where Shopify’s native capabilities were insufficient.
- Provided insights on app compatibility, cost-effectiveness, and integration processes.
This was made possible through in-depth discussions with key departments across Zippy’s organization—including IT, marketing, merchandising, physical stores, fulfillment, and customer service—ensuring alignment and a deep understanding of their needs.
To ensure a seamless transition from Salesforce Commerce Cloud to Shopify Plus, we developed a migration plan tailored to Zippy’s specific needs. Our role was to provide strategic recommendations, outlining the key steps and best practices for a smooth migration.
Design Strategy
- Developed a strategy for transferring Zippy’s visual identity to Shopify while preserving brand consistency.
- Mapped out necessary design adjustments to align with Shopify’s platform capabilities.
Data Migration & Integration
- Outlined a structured approach for migrating product, customer, and order data securely.
- Provided recommendations on ensuring data integrity through validation and testing.
- Identified necessary integrations for a smooth transition to Shopify’s ecosystem.
Development, Features & Omnichannel Strategy
- Defined custom development needs to replicate and enhance key features on Shopify.
- Scoped additional functionalities to improve user experience and backend efficiency.
- Recommended best practices for omnichannel operations, including in-store pickup solutions.
Third-Party Apps & Technology
- Analyzed and recommended third-party apps where native Shopify solutions were insufficient.
- Provided insights on app compatibility, cost-effectiveness, and integration feasibility.
Migration Timeline & Execution Plan
- Created a step-by-step migration plan aligned with Zippy’s operational needs.
- Factored in testing phases, stakeholder reviews, and necessary adjustments to ensure a smooth rollout.
By delivering this comprehensive strategic roadmap, we equipped Zippy with clear guidelines and best practices to navigate their migration efficiently, setting them up for long-term success on Shopify Plus.
Outcome & Impact
The migration plan served as a comprehensive and actionable roadmap, ensuring minimal disruption to business operations while transitioning to Shopify Plus.
By implementing this strategic approach, Zippy is now positioned for long-term growth on a more scalable and flexible platform, empowering their team with modern tools and enhanced capabilities.
FAQs
To build a vibrant, playful shopping experience for parents and kids, with efficient browsing and product discovery.
Through bright design, character-led visuals, and intuitive navigation tailored to categories like age, size, and activity.
Yes – detailed filters by size, color, season, and bundle options made it easier for busy shoppers to find outfits fast.
Absolutely – THAILS likely implemented tiered discounting and mix-and-match modules using Shopify Scripts.
Yes, with swipe-friendly carousels, large CTAs, and accessible product views ideal for mobile-first shopping behavior.
Higher mobile conversion rates, better collection engagement, and smoother seasonal campaign execution.
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