Shopify Plus PartnerWe started with discovery, clarifying their website’s needs and requirements. Then, we scoped out the website and the custom regimen quiz. After discovery, we build mockups for all the website pages, so all is clear ahead of development.
Case study
My Way Up Shopify Case Study
IBS? Constipated? Bloated? Or just want to improve your gut health? Try My Way Up. Science-backed superfoods to improve your gut health.
Shopify Plus Partner
THE CHALLENGE
THE CHALLENGE
My Way Up was looking for a new website with a fresh design focused on a better user experience.
The client was looking for a website with animations that engages the customer vs. a full static page. Additionally, to engage and aid customers in choosing the right products for their needs, MWU was looking to build a custom regimen Quiz.
THE JOURNEY
THE JOURNEY
Homepage with motion
The homepage features unique animations and clarifies the brand and what they offer.
Product pages built for education
The product page was carefully tailored to include custom sections with more information about the product benefits and composition vs. the usual Product page with a short description only.
Subscriptions on Recharge 2.0
The subscription flow was done with Recharge, which we migrated to Recharge 2.0 fully integrated with Shopify Payments and delivers higher conversion due to its seamless checkout vs. Recharge’s own checkout.
Custom regimen quiz
The quiz that helps customers with the current “mix”/”bundle” of products is fully custom aligned with their overall design. We directly integrated with Klaviyo, sending all the replies and customer data to the database. This enabled them to implement a hyper-target email marketing strategy based on the customers’ needs vs. promoting all their products to all customers. Additionally, the quiz featured a results page where the user could select the products they wanted to add, as well as the frequency of delivery. Initial results show a considerable increase in AOV!
Built for their team to own
As usual with our development practices, all the features and sections were implemented in Shopify custom sections, so the internal team can easily manage the content (e.g., products, text, images) without needing a developer.
We continue working with the client through ongoing strategic support, optimizing the website and quiz for better conversion and customer easiness.
They delivered exactly what they said they would, on time. Absolute pleasure doing business with them – they also offered so many top ideas to improve my lousy ideas: this is important! Our site is converting better, is faster, and looks amazing.
CEO
My Way Up
FAQs
FAQs
To create a streamlined, science-backed wellness brand experience that educates customers and encourages recurring purchases.
By building educational landing pages, simplified product explanations, and evidence-based content modules.
Yes — subscriptions run on Recharge 2.0, fully integrated with Shopify Payments, including delivery frequency from the regimen quiz results.
Disclaimers, ingredient callouts, and medical-compliant product descriptions were carefully woven into the design.
Mobile was a priority throughout — clear CTAs, educational PDPs, and a quiz flow built to convert first-time buyers on smaller screens.
A trustworthy, high-converting storefront that positioned the brand as both premium and credible in the wellness space.
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André de Freitas
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Shopify Plus Partner
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