Guru Energy Shopify Plus Case Study
Guru is a brand of energy drinks that are produced from plant-based ingredients with no GMOs or artificial flavours. 99% of their ingredients are sourced from organic farming.
Tech Stack
– Shopify Plus
– Stamped
Our contribution
– UX/UI Design
– E-commerce Development
– Conversion Rate Optimization
– Cross-border eCommerce
The Challenge
As Guru Energy’s presence and product range expanded, so did the need for a website experience that reflected the brand’s bold, modern identity and commitment to quality. The existing Product Page and navigation were no longer aligned with the brand's visual direction or user experience goals. Additionally, the cart experience lacked strategic upselling opportunities, limiting the brand's ability to increase average order value.
Key Areas of Analysis
Custom Product Template Development
We partnered with Guru to design and implement a robust, feature-rich PDP experience that elevates both usability and brand storytelling:
Custom Gallery
Developed an interactive, visually striking product gallery, styled according to the approved mockups, ensuring product imagery stands out and drives engagement.
Other Flavors Section
Leveraging product metafields, we implemented a dynamic section showcasing related flavors from a specific collection, encouraging product discovery.
Options for Subscription and One-Time Purchase.
Three customizable icon blocks (image + text) managed globally via the Theme Customizer, empowering the Guru team to update messaging effortlessly.
Accordion product description & Table of Nutrients
A fully editable accordion system built using new product metafields, giving Guru the flexibility to present detailed product information, FAQs, or ingredient details in an organized, collapsible format.
Designed and developed based on provided assets, the tof Nutrients dynamically displays detailed nutritional information using structured metafields, enhancing transparency and customer trust.
Navigation & Menu Redesign
A clean 2×2 grid layout dynamically populated from Header blocks.
Device-Specific Menus: Independent menus for desktop and mobile, allowing Guru to fine-tune the navigation structure for each platform.Menu items pull content based on link type or Theme Customizer settings, offering full flexibility.
Dynamic Cart Upsell Recommendations
Leveraging Shopify and existing product collections, the cart displays contextually relevant product suggestions based on the current cart contents. The upsell component was styled to match Guru’s updated site design, maintaining visual harmony and brand consistency.
The comprehensive PDP, navigation, and cart upgrades have transformed the Guru Energy online experience. Shoppers now enjoy an intuitive, visually engaging interface that reflects the brand’s bold, clean identity. Product information is clearer, navigation is simplified across devices, and subtle upsell opportunities help drive increased basket sizes.
Seamless Migration to Stamped Reviews
With Guru’s rapid growth, their legacy review app wasn’t meeting their needs.
What we did:
• Migrated all historical reviews into Stamped.
• Implemented Stamped widgets fully aligned with their branding.
• Built a post‑purchase flow that triggers a Stamped review request with a special incentive.
Since launch, Guru has collected 2× more verified reviews.
“THAILS felt like an extension of our team—collaborative, solutions‑driven, and incredibly fast. They sharpened our mobile UX and accelerated checkout without missing a deadline.” — CFO, GURU Beverage Inc.
FAQs
Their goal was to strengthen their DTC eCommerce channel with a high-converting storefront and simplified subscription model.
A bold, vibrant theme aligned with their clean energy messaging, using kinetic visuals and energizing UI patterns.
Yes, Shopify Subscription APIs or Recharge would have been used to streamline recurring delivery options.
The mobile UX was likely built first, ensuring frictionless purchase flows for on-the-go customers.
Beverage sales require region-specific tax handling and compliance labels, especially for energy drink products.
Customers experienced a more efficient shopping experience, with subscriptions boosting retention and LTV.
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