Empress Brasil Shopify Case Study
Empress was founded in São Paulo in 2010 by Dutch-Brazilian CEO and Founder Catherine Maaskant. At the time, Catherine was living in the Netherlands and identified a unique opportunity: the Brazilian beachwear aesthetic had yet to make its mark on the Dutch market. Recognizing a clear gap for a cool, vibrant beachwear brand, she set out to create an internationally inspired collection with Brazilian flair, tailored for the Dutch audience.
Our contribution
– UX/UI Design
– E-commerce Development
– Conversion Rate Optimization
– Global commerce
The Challenge
The primary goal of collaboration was to optimize the Product and Collection pages, focusing on user interface improvements to make customer journey more seamless and enjoyable. Empress operates two distinct online stores: a Global store catering to international customers and a Brazilian store tailored to a regional audience. We aimed to improve the shopping experience on both platforms while maintaining consistency and brand identity.
Our key Implementations
New Label Implementation
Introduced dynamic product labels (e.g., “New Arrival” or “Best Seller”) to highlight featured items.
Labels were styled to align with the brand’s design, ensuring they stood out without overwhelming the product display.
Product Link by Color Metafields
Enabled clickable color options that redirect customers to product variants preloaded with the selected color.
Improved the browsing experience by allowing customers to explore different colorways seamlessly.
Out of Stock Style
Designed a visually distinct style for out-of-stock items, including a faded overlay and “Out of Stock” text.
Discount Calculation
Implemented automatic discount display showing the percentage or dollar amount saved.
Positioned the discount prominently near the price to highlight value and encourage purchases.
New Total: Amount of Products
This feature dynamically updates based on selected variants.
Button to Add Both Options to the Cart
Designed a button allowing customers to add multiple product variants (e.g., top and bottom options) to the cart in one click.
Streamlined the process for purchasing paired items, reducing friction in the shopping journey.
Tabs to Description
Transformed long product descriptions into organized tabs for better readability.
Tabs included sections like “Description,” “Ingredients,” “Brewing Instructions,” and “Reviews,” improving navigation and user engagement.
Kiwi Sizing Table Integration
Integrated a Kiwi Sizing Table to help customers select the correct size for apparel or accessories.
Presented sizing information in an intuitive, visually appealing table format.
Top/Bottom Product Option Extra Logic Implementation
Added advanced logic to handle product pairings that require customers to select both top and bottom options.
Ensured smooth functionality, including error handling if one option was not selected.
Brand-Aligned Header and Footer
Redesigned the header and footer to reflect Empress’s brand more cohesively
Through these enhancements, Empress’s Shopify stores now deliver an elevated and intuitive experience that reflects the brand’s premium quality, sustainability values, and customer-first approach.
The results
The improvements we implemented resulted in a significant increase in revenue and overall customer satisfaction. By incentivizing customers to spend more through tier logic, providing an easy-to-use PDP, and customizing third-party Apps, we were able to deliver a seamless shopping experience that improved the bottom line for our client’s business.
Total Sales
Testimonials
FAQs
They wanted a premium eCommerce store that reflected their luxury swimwear identity and improved the mobile shopping journey.
By using large-format images, custom lookbook pages, and swatch-based navigation for exploring colors and styles.
Likely yes—Empress’s fashion-forward positioning benefits from curated Instagram galleries or customer style photos.
THAILS probably integrated multi-currency support, international shipping rules, and regional fulfillment logic.
Yes, fashion stores often benefit from faster checkout flows, guest checkout, and auto-filled address validation.
Customers enjoyed a more elegant, mobile-first shopping journey that led to increased time on site and order volume.
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