Deeply Shopify Plus Case Study
Deeply, a Portuguese surfwear brand with a rich heritage since 2004, tasked us with enhancing the user experience across their four stores in Europe, France, Spain, and Portugal.
Our contribution
- UX/UI Design
- E-commerce Development
- Conversion Rate Optimization (CRO)
- Strategic Guidance
- Cross-border eCommerce
- Checkout Extensions
Tech stack
- Shopify Plus Theme Development
Our Contribution
Our collaboration with Deeply involved a diverse range of tasks, from transitioning their stores to Shopify’s new Checkout Extensibility framework to implementing custom enhancements for a seamless, branded checkout experience, and overall UX improvements.
The journey
Our scope of work started from the Migration to Checkout Extensibility: transitioned Deeply’s stores from Checkout.liquid to the new Checkout Extensibility framework, ensuring compatibility and flexibility for future updates.
As a next priority, we implemented the Custom Checkout Extensions:
Introduced custom fonts and styling to match their brand identity
Added checkout icons and upsells for a more personalized and engaging checkout experience
UX Optimization
Enhanced the Collection and Product pages with a cleaner, more intuitive design, improving navigation and overall user engagement.
Optimized the Product page UX for a more seamless shopping experience.
Revamped the Side cart to include an upsell section for the additional purchases.
Collaborative Design Improvements
Worked alongside Deeply’s design team to refine the store’s visual interface, ensuring a modern and cohesive look across all four stores.
These improvements gave Deeply’s stores a modern, clean look and significantly enhanced their user experience. The project with Deeply was an exciting and successful collaboration! We were able to achieve several significant goals that made a real impact on their stores.
FAQs
A seamless, mobile-first shopping experience for surf apparel with support for storytelling and sustainability messaging.
Through immersive video, bold typography, and clean layouts that mirror the brand’s ocean-inspired energy.
Likely yes—activewear stores often include tailored filters and enhanced guides to reduce returns.
Possibly via localized currencies, multilingual pages, or geo-targeted storefronts, typical for global fashion brands.
Probably—elements like carbon-neutral badges, sourcing callouts, or eco-delivery options enhance user trust.
Improved conversions, better navigation, and a platform built to scale with Deeply’s growth.
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