Case study
Deeply, a Portuguese surfwear brand with a rich heritage since 2004, tasked us with enhancing the user experience across their four stores in Europe, France, Spain, and Portugal.
The Challenge
Our collaboration with Deeply involved a diverse range of tasks, from transitioning their stores to Shopify’s new Checkout Extensibility framework to implementing custom enhancements for a seamless, branded checkout experience, and overall UX improvements.
The journey
Our scope of work started from the Migration to Checkout Extensibility: transitioned Deeply’s stores from Checkout.liquid to the new Checkout Extensibility framework, ensuring compatibility and flexibility for future updates.
As a next priority, we implemented the Custom Checkout Extensions:
Enhanced the Collection and Product pages with a cleaner, more intuitive design, improving navigation and overall user engagement.
Optimized the Product page UX for a more seamless shopping experience.
Revamped the Side cart to include an upsell section for the additional purchases.
Worked alongside Deeply’s design team to refine the store’s visual interface, ensuring a modern and cohesive look across all four stores.
These improvements gave Deeply’s stores a modern, clean look and significantly enhanced their user experience. The project with Deeply was an exciting and successful collaboration! We were able to achieve several significant goals that made a real impact on their stores.
Our contribution
FAQs
A seamless, mobile-first shopping experience for surf apparel with support for storytelling and sustainability messaging.
Through immersive video, bold typography, and clean layouts that mirror the brand’s ocean-inspired energy.
Likely yes—activewear stores often include tailored filters and enhanced guides to reduce returns.
Possibly via localized currencies, multilingual pages, or geo-targeted storefronts, typical for global fashion brands.
Probably—elements like carbon-neutral badges, sourcing callouts, or eco-delivery options enhance user trust.
Improved conversions, better navigation, and a platform built to scale with Deeply’s growth.
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André de Freitas
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