Born from a humble tricycle in Colorado, Cabu redefines lattes with a velvety fusion of cold brew and the hidden heart of the cacao bean —no dairy, no oats, just pure, smooth indulgence!
Our contribution
– New Theme Build
– UX/UI Design
– Supported the launch of Cabu’s subscription model
– E-commerce Development
The Challenge
Inconsistent Design Elements: The store’s layout and design elements were not uniform, leading to a disjointed user experience.
Difficult Product Discovery: The navigation and product section structures were not optimized for easy browsing, leading to a less intuitive shopping experience.
Subscription Integration: There was no direct way for customers to easily subscribe to products from the product pages, which hindered customer retention efforts.
Key Areas of Improvements
1. Structured and Unified Store Layout
Developed a consistent design language across all pages
Structured the overall site layout to ensure visual and functional cohesion
2. Section Optimization and Customization
Configured existing store sections for optimal performance and appearance
3. Subscription Integration and UI Enhancements
Integrated product subscriptions directly on product pages to simplify the user journey
Redesigned the subscription widget to offer a cleaner, more intuitive interface
4. Dynamic Product Information Management
Leveraged Shopify’s product metafields to manage detailed product data such as ingredients, usage instructions, and subscription details without cluttering the admin interface
5. Custom Product Templates
Created independent product templates, allowing for unique layouts, features, and storytelling for each product
6. Improved Navigation and Product Discovery
Designed a new navigation experience showcasing full product cards, significantly enhancing product visibility and accessibility
7. Cart Drawer and Footer Enhancements
Refined the cart drawer for a more streamlined, user-friendly checkout experience
Improved footer structure and content for better usability and stronger brand messaging
8. Instagram Integration
Customized and implemented the Instagram app to reflect Cabu’s visual identity
By implementing a unified design system, enhancing product pages, optimizing the user journey, and integrating key features like product subscriptions, Cabu’s online store is now more user-friendly, visually appealing, and efficient. These improvements have not only enhanced the customer experience but also contributed to greater brand loyalty and increased sales.
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